Augurian, Author at Augurian

How To Track Quality Score Over Time With Supermetrics

Posted on May 3, 2018July 8, 2020 by Augurian

One of the biggest factors in performance on your AdWords account is Quality Score. Quality Score is defined as Google’s rating of your advertising relevance on a scale of 1-10 based on the quality of your keywords, ads & landing… Read More

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Augurian Welcomes Jason Stempel as Senior Manager of Paid Media

Posted on April 4, 2018July 8, 2020 by Augurian

Augurian is thrilled to welcome our newest team member and Senior Manager of Paid Media, Jason Stempel! Shhh……tell everyone! Your wildest and craziest dreams will come true when Jason manages your paid media. Full of energy, solutions, and technical savvy, … Read More

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Augurian Welcomes Two New Digital Marketing Coordinators

Posted on March 19, 2018July 8, 2020 by Augurian

Augurian is excited to announce two new digital marketing coordinators as additions to our team – Tasha Cellich and Arin Arpinar. Let us introduce our new hires! Tasha Cellich Tasha is a transplant from South Florida and has been living… Read More

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Google Chrome Cracks Down On All HTTP Websites – Is Yours Affected?

Posted on February 15, 2018June 14, 2018 by Augurian

Google published big news last week, announcing that they will start to mark all HTTP sites as “not secure” starting in July 2018. This has been something they were slowly moving towards, but the change in July will affect all… Read More

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Contrarian AdWords Strategies: When Going Against The Grain Can Pay Off

Posted on January 10, 2018July 8, 2020 by Augurian

When AdWords first launched in 2000, it had only 350 advertisers. It’s fun to imagine the opportunity and ease with which many could profit in such an unsaturated market. However, fast forward to today and the number of advertisers has… Read More

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The Most Searched Topics On Google From 2017

Posted on December 13, 2017July 8, 2020 by Augurian

Google’s annual “Year in Search” report gives us lots of insight into our search behavior in 2017. Not only is it very interesting to see the topics most frequently searched, but it can also help us understand topics and ideas… Read More

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An Overview of the PPC Marketing Funnel and Tactics To Approach It

Posted on December 1, 2017July 8, 2020 by Augurian

There are various versions of the marketing funnel based on how you choose to map out your customer journey. For PPC purposes, we tend to look at it in 4 stages: awareness, consideration, decision, and retention. You can see in… Read More

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6 Automated Rules For AdWords You Need To Know (With Setup Guide)

Posted on November 13, 2017July 8, 2020 by Augurian

Managing several campaigns or even accounts in AdWords can become a daunting task. Though there are many tools available to help with management, sometimes AdWords’ built-in automated rules are the simplest solution. Google gives a few suggestions for popular rules… Read More

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Is There No Such Thing as Bad Publicity Trump

Trumpalytics: Does Bad Publicity Help or Hurt SEO?

Posted on October 18, 2017July 8, 2020 by Augurian

Throughout the 2016 election, Donald Trump dominated the news cycle. Whether intentional or not, many – including statistics blog 538 have speculated that his often controversial remarks led to more press, eventually helping him to become President of The United… Read More

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AdWords Changes You Need To Know For Fall 2017

Posted on September 25, 2017July 8, 2020 by Augurian

Ad Rotation Settings Currently in AdWords, Google recommends having at least 3 ad variations per ad group. The reason for this is so that they can algorithmically decide which ad performs the best and deliver that one most often to… Read More

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Augurian Welcomes Three New Employees

Posted on September 15, 2017July 8, 2020 by Augurian

We have some exciting news this week – Augurian has added three new employees to our talented team! Let us introduce Lauren, Alec & Ben… Lauren Altschuler Lauren came to Augurian with one impassioned goal: help businesses grow. Through her… Read More

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Apparently You Can’t Target North Dakota Anymore On Facebook

Posted on August 16, 2017July 8, 2020 by Augurian

It appears that as of today, North Dakota has been taken off the “Facebook map”. Facebook advertisers woke up to find what is presumably a curious glitch with Facebook targeting options. The potential glitch was first recognized by Augurian on… Read More

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Blog

How To Track Quality Score Over Time With Supermetrics

Augurian Welcomes Jason Stempel as Senior Manager of Paid Media

Augurian Welcomes Two New Digital Marketing Coordinators

Google Chrome Cracks Down On All HTTP Websites – Is Yours Affected?

Contrarian AdWords Strategies: When Going Against The Grain Can Pay Off

The Most Searched Topics On Google From 2017

An Overview of the PPC Marketing Funnel and Tactics To Approach It

6 Automated Rules For AdWords You Need To Know (With Setup Guide)

Trumpalytics: Does Bad Publicity Help or Hurt SEO?

AdWords Changes You Need To Know For Fall 2017

Augurian Welcomes Three New Employees

Apparently You Can’t Target North Dakota Anymore On Facebook

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