App Exclusion Boosts CTR by 55%

Paid Media | B2C
two individuals talking at law firm

A local law firm in a sensitive vertical was looking to increase the quality and quantity of their CTR by avoiding showing their video ads on mobile apps because many people don’t watch them and they drive accidental clicks. Our Paid Media team found a hack to collectively exclude ads from showing on all mobile apps. It has been near impossible to exclude ads from showing on them until recently.
This hack allowed our client to see:

  • CTR increased by 55%
  • Conversion rate increased by 45%
  • Video view rate increased by 15%
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