B2C Archives - Augurian

Guide to Performance Max Campaigns in Google Ads

Posted on March 23, 2023March 23, 2023 by Payson Merkel

Performance Max campaigns, the all-in-one campaign type from Google, are here to stay. But are you equipped with the necessary skills to unlock their limitless potential? How do performance max campaigns work, and what’s all the hype about? When Performance… Read More

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Upper Funnel Campaign Leads to a 5 Month ROAS High

Posted on February 23, 2023 by Payson Merkel

A non-profit museum in Saint Paul that focuses on science education has been working with Augurian’s Paid Media team. The client was dealing with a lack of upper-funnel, traffic-driving initiatives since changing their focus to Conversions in 2022 and was… Read More

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Ad Schedule Test Leads to a 14% Increase in Brand Search Revenue

Posted on January 31, 2023 by Payson Merkel

A non-profit museum in Saint Paul focused on science education is working with Augurian’s Paid Media team. The client was dealing with high weekday CPC’s and not maximizing budget on the weekend. We put non-brand search campaigns on an ad… Read More

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Color Change in CTA Increases Conversion Rate by 18%

Posted on January 23, 2023 by Brandi Palechek

Augurian’s SEO team identified a potential opportunity for a small lift worth testing. A CRO test conducted on the homepage of a Twin Cities birth center revealed changing the color of the ‘deliver here’ CTA in the main site navigation… Read More

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Removing Income Targeting Increases Engagement Rate by 18%

Posted on January 9, 2023 by Marci Ricklick

A small private dining company had goals to bring in consistent, high quality leads. Because this business was higher end, our Paid Media team started out by targeting the top 10% of household incomes in all but one of our… Read More

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Schema & Content Refresh Led to Market Share Domination

Posted on November 14, 2022December 5, 2022 by Steve Brockhaus

A law firm was looking to maximize visibility in the state of California before the end of the year. They are currently doing a large paid media push and while the targeted landing page for this campaign was doing well,… Read More

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Single Blog Drives 19,800 New Users to the Site in Its First Two Months

Posted on November 7, 2022November 10, 2022 by Jonah Jelinski

A birth center partnered with Augurian’s SEO content marketing team to increase organic traffic and clientele. To help them reach a larger audience through organic search, our Content Marketing Analyst, Jonah Jelinski, created a strategic blog brief targeting the term… Read More

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YouTube Optimization & Video SERP Feature Targeting Increased Visibility by 182%

Posted on November 2, 2022November 4, 2022 by Steve Brockhaus

A law firm is doing a large-scale marketing push in the state of California and asked us to look at their YouTube channel to identify opportunities for greater visibility of their video content. They wanted to ensure that their videos… Read More

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A Single Blog Gains Over 3,000 Users in First Two Weeks

Posted on August 15, 2022August 29, 2022 by Jonah Jelinski

An exterior remodeling business for homeowners in Wisconsin partnered with Augurian’s SEO content marketing team to gain more local traffic. To help them reach a larger audience through organic search, our content marketing Digital Marketing Associate, Jonah Jelinski, created a… Read More

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App Exclusion Boosts CTR by 55%

Posted on August 2, 2022 by Maddy Goeser

A local law firm in a sensitive vertical was looking to increase the quality and quantity of their CTR by avoiding showing their video ads on mobile apps because many people don’t watch them and they drive accidental clicks. Our… Read More

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Dynamic Location Headlines Increase CTR and Decrease CPC’s

Posted on July 6, 2022July 22, 2022 by Abhinav Sarabu

A Minneapolis based mortgage brokerage company was looking to promote a lending program in multiple states. Because our Paid Media Team was targeting multiple locations in one campaign, they took it as an opportunity to test location insertions. After running… Read More

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Exterior Remodeling Blog Earns 914 Backlinks

Posted on June 22, 2022August 29, 2022 by Augurian

An exterior remodeling business for homeowners in Wisconsin partnered with Augurian’s SEO content marketing team in early 2021. To help them reach a larger audience through organic search, our content marketing Senior Analyst, Alaina Bergen, created a new, high-funnel blog… Read More

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Guide to Performance Max Campaigns in Google Ads

Upper Funnel Campaign Leads to a 5 Month ROAS High

Ad Schedule Test Leads to a 14% Increase in Brand Search Revenue

Color Change in CTA Increases Conversion Rate by 18%

Removing Income Targeting Increases Engagement Rate by 18%

Schema & Content Refresh Led to Market Share Domination

Single Blog Drives 19,800 New Users to the Site in Its First Two Months

YouTube Optimization & Video SERP Feature Targeting Increased Visibility by 182%

A Single Blog Gains Over 3,000 Users in First Two Weeks

App Exclusion Boosts CTR by 55%

Dynamic Location Headlines Increase CTR and Decrease CPC’s

Exterior Remodeling Blog Earns 914 Backlinks

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