Metadata Updates Improved Clicks 42% YOY

Organic Search | B2C
people in a hospital

A non-profit healthcare system partnered with Augurian’s organic search team to help reach potential patients. An SEO audit identified a need to refresh the metadata on the site. Augurian’s SEO team strategically identified target keywords and crafted metadata that fit search intent and the website’s brand. After continuously updating the metadata on 44 landing pages over several months, we saw:

  • +42% clicks YOY on the landing pages optimized
  • Started ranking for 21 keywords we didn’t previously rank for (including 7 #1 rankings)
  • Outperformed competitors on optimized keywords
Sr. Analyst, Organic Search at Augurian
Justin Brecheisen
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