justin brecheisen augurian headshot

Justin Brecheisen

Justin started his digital marketing career after an interest in writing led him to become a freelance copywriter. After joining an agency as a copywriter, he quickly transitioned to a search engine optimization role, realizing that SEO allowed him to combine his passions for writing creatively and thinking analytically. As he learned and grew into this role, he came to enjoy the way content, technical optimization, and data analytics intersected in SEO. 

While he loves finding ways to use his writing skills to drive results for clients, the wide variety of channels and techniques within search engine optimization is what motivates him to continue exploring the wide world of SEO and create effective strategies. He also loves the way algorithm changes, Google updates, and SEO research create a constantly shifting landscape where there is always something new to try. 

Random Facts:

  • Justin and his wife have a 1 year old golden retriever who simultaneously brings them joy and drives them insane
  • A former college cross country and track runner, Justin still enjoys running (off and on) and even ran the original marathon in Greece
  • He enjoys reading books, especially popular histories, rock music biographies, and novels
  • He loves fantasy football, which allows him to enjoy watching NFL games despite the constant heartbreak the Vikings give him



people in a hospital

Metadata Updates Improved Clicks 42% YOY

A non-profit healthcare system partnered with Augurian’s organic search team to help reach potential patients. An SEO audit identified a need to refresh the metadata on the site. Augurian’s SEO team strategically identified target keywords and crafted metadata that fit search intent and the website’s brand. After continuously updating the metadata on 44 landing pages…

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hand using grill tool to tend grill

Product Page CRO Test Improves Key KPI by 44%

An outdoor retailer partnered with Augurian’s SEO team to increase the conversion rates on their site. In an effort to do so, our team set up an A/B test. This tested a text change on a key Call To Action that hypothesizes making the user journey clearer would improve the conversion rate. The updated CTA…

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grill equipment sitting on top of grill

Landing Page Facelift Boosts KPI by 250%

A leading outdoor retailer was looking to improve conversions during a period of decreased consumer demand. Augurian’s SEO team identified an opportunity to target an important category of products through a page refresh.  The team conducted keyword and competitor research, then gave the page a full remodel which included a revised structure, additional body copy,…

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