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Sam Loyda

We are excited to welcome Sam Loyda to Augurian as a Senior Analyst on the SEO team. Sam graduated from the University of Wisconsin-Madison in 2021 with a degree in Marketing while completing a number of marketing roles throughout her education. Most recently, Sam comes from a digital marketing agency with two years of experience in search engine optimization across retail, quick service restaurant, and powersports industries.
Sam enjoys all aspects of marketing, but specifically enjoys local and content SEO work, as well as industry and consumer trends. She is intrigued by what factors push consumers to make their purchasing decisions. Analyzing data to make sense of these actions while helping businesses adapt to an ever-changing environment excites her and drives her continued curiosity and learning.


Updating GBP Website Link Improves CTR +124% & Boosts Conversions

A family-owned exterior remodeling business partnered with Augurian’s SEO team to improve it’s local presence and performance. To help them reach local customers through organic search, our SEO Team updated their local listing ‘website’ link from the homepage to the corresponding location webpage. The update only took minutes, but the impact was significant. Within Q1…

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