Newsjacking Blog Grows Website Traffic by 1000% YoY

Content Marketing | B2C
assorted coins

A cash handling service company partnered with Augurian’s SEO content marketing team to increase organic traffic and bring in more leads. To help them reach local customers through organic search, our Content Marketing Team helped create a blog about a current news event, the national coin shortage. 

From publication in February 2023 – February 2024, Augurian’s data-driven process for content marketing grew organic traffic by over 1000 percent.

  • Over 5,810 clicks and 196,000 impressions
  • Grew monthly engaged sessions from 66 in February 2023 to 1,270 in February 2024
  • Responsible for 35% of all backlinks for the site
  • Maintained top 2 positioning in the SERP since publication


Senior Analyst, Content Marketing at Augurian
Hannah MacNaughton
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