Google Business Category Updates Doubled Engagement Rate

Organic Search | B2C

A non-profit healthcare system partnered with Augurian to help reach potential patients. As flu season was ramping up, the updates only took several minutes, but the impact was large:

  • +81.3% directions clicks to clinics (YOY)
  • 2x more users engaged with clinic Google Business listings, from 13% to 26% (YOY)

Sr. Analyst, Organic Search at Augurian
Justin Brecheisen
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