Intermediate PPC Blog

Budgeting Paid Media in 2024: How to Align Your Paid Media Budget With Business Goals

Posted on September 9, 2024 by Shinhee Son

Budgeting for paid media in 2024 can feel like a juggling act, especially with leadership expecting clear results and ROI. With so many channels like paid search, social, and display ads in the mix, it’s easy to get overwhelmed. But… Read More

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Measure Paid Media Value Without Deep Expertise: A Paid Media Measurement Framework 2024

Posted on September 9, 2024 by Shinhee Son

When managing paid media like paid search, social, or display ads, you’re often expected to show fast results—especially under leadership pressure. The good news is that paid media typically delivers quicker wins compared to SEO. But it’s not just about… Read More

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Master the Paid Media Process: 7 Key Steps to Simplify Your Marketing Strategy and See Real Results

Posted on August 26, 2024 by Shinhee Son

Paid Media can feel really confusing, especially when you’re a marketing director with a small team. You have to deal with so many platforms, manage different campaigns, and try to make sense of all the numbers. Digital advertising plays a… Read More

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How to Build a Paid Media Team: Structure and Roles Every Director Should Know

Posted on July 23, 2024July 23, 2024 by Shinhee Son

Creating a successful paid media team means understanding paid social, display, and paid search advertising. With rising costs, AI changes to search results, and the dynamic and constantly evolving nature of digital advertising, it can be hard to keep up.… Read More

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PPC Metrics Prioritize the KPIs that Actually Matter Cover Photo

PPC Metrics: Prioritize These 6 PPC KPIs That Truly Matter

Posted on June 21, 2024 by Alex Kingson

Many brands are stuck investing time and money into paid advertising, expecting more leads and sales, but the results aren’t what they hoped for. Your data can feel like a cluttered room, with piles of numbers everywhere. Your team or… Read More

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Marketing Director’s Guide to Maximizing Your Google Ads Budget

Posted on April 10, 2024 by Maddy Goeser

Navigating Google Ads budgets is crucial yet challenging, especially when you’re trying to push your company ahead in a competitive market. You’re probably here because you’re looking for effective strategies to maximize every dollar and drive substantial growth but are… Read More

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Guide to Performance Max Campaigns in Google Ads

Posted on March 23, 2023March 23, 2023 by Payson Merkel

Performance Max campaigns, the all-in-one campaign type from Google, are here to stay. But are you equipped with the necessary skills to unlock their limitless potential? How do performance max campaigns work, and what’s all the hype about? When Performance… Read More

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Paid Media Marketing During a Recession

Posted on September 1, 2022 by Arin Arpinar

Unless you live under a rock, you’ve probably heard the terms “recession” and “uncertainty” communicated more frequently in the news and at work recently. In all seriousness, this is a difficult time for many Americans, and we can empathize with… Read More

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Cover photo for the blog topic Google Ads Conversion Tracking

A Quick Guide to Google Ads Conversion Tracking

Posted on April 6, 2022 by Maddy Goeser

If you aren’t tracking conversions (important actions on your site) correctly within Google Ads, you are wasting your time and money. This guide teaches how to set up Google Ads conversion goal tracking in a few simple steps. Make sure… Read More

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The Top 6 B2B Paid Media Channels to Test in 2022

Posted on April 5, 2022April 20, 2022 by Arin Arpinar

In paid media advertising, we break out our budget into two categories: core and edge. Core is what we know works. Core tactics should be fully funded. Edge are net new tests we’re running that can fail. If we find… Read More

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7 B2B Marketing Trends to Watch in 2022

Posted on February 17, 2022April 7, 2022 by Arin Arpinar

Rising inflation, supply chain issues, covid variant fire drills, rising interest rates, and the great resignation “employee-driven job market” are a handful of some of the major trends that are affecting our economy in 2022. The goal of this blog… Read More

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The 8 Best PPC Networks in 2022

Posted on January 26, 2022March 7, 2022 by Dylan Sherman

This guide will introduce you to each of the eight best PPC Networks that are available for you to try in 2022. Plus, we include actionable insights and tips for who should use each of them. The Best PPC Networks… Read More

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Intermediate PPC

Budgeting Paid Media in 2024: How to Align Your Paid Media Budget With Business Goals

Measure Paid Media Value Without Deep Expertise: A Paid Media Measurement Framework 2024

Master the Paid Media Process: 7 Key Steps to Simplify Your Marketing Strategy and See Real Results

How to Build a Paid Media Team: Structure and Roles Every Director Should Know

PPC Metrics: Prioritize These 6 PPC KPIs That Truly Matter

Marketing Director’s Guide to Maximizing Your Google Ads Budget

Guide to Performance Max Campaigns in Google Ads

Paid Media Marketing During a Recession

A Quick Guide to Google Ads Conversion Tracking

The Top 6 B2B Paid Media Channels to Test in 2022

7 B2B Marketing Trends to Watch in 2022

The 8 Best PPC Networks in 2022

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