Augurian Archives - Page 8 of 32 - Augurian

BDR vs SDR: What Do Sales & Business Development Reps Do?

Posted on September 1, 2021April 15, 2022 by Kim Dohner

Generating and qualifying new leads is essential to growing your SaaS business, but you may be asking yourself BDR vs SDR. These two marketing and sales team position titles are often used interchangeably, so getting a clear grasp on which… Read More

Why You (might) Need a Fractional CMO

Posted on August 30, 2021February 13, 2024 by Kim Dohner

If you want to take your marketing campaign to the next level without paying for a full-time marketing executive, you might need a fractional CMO. With a fractional marketing leader, you get expertise and experience right away with no “ramp-up”… Read More

digital-marketing-roi-metrics

10 Metrics To Measure Your Digital Marketing ROI

Posted on August 10, 2021November 24, 2021 by Augurian

Digital marketing campaigns need to be treated as investments – at least, that’s what we believe at Augurian. The best way to tie a digital investment to overall performance is by calculating Return on Investment (ROI). But with so many… Read More

Welcoming Our Newest Cohort Of Coordinators

Posted on July 16, 2021 by Augurian

We’re really excited to welcome our most recent cohort of new coordinators to Augurian. Our Coordinator Program is a training program that helps individuals that demonstrate a lot of potential the opportunity to learn all about how to do digital… Read More

strategy guide cover

SaaS Marketing Strategy: 4 Core Tactics To Amplify Growth

Posted on June 24, 2021April 15, 2022 by Augurian

Effective SaaS marketing strategy hums like a well-oiled machine, driving exponential growth for your business. This SaaS business strategy guide outlines how to choose the right marketing tactics – from paid media to content and SEO. With this guide,… Read More

Augurs on the town ep 17 with A Kelsey

Augurs on the Town Ep 17 with Abby Kelsey

Posted on June 16, 2021 by Augurian

In this episode of Augurs on the Town, Josh talks about the ROI of social media with Abby Kelsey, Social Media Strategist at SPS Commerce. Learn all about how Social can impact ROI as well as other performance indicators like… Read More

blockchain effect on saas companies

Blockchain Effect on SaaS Companies

Posted on June 14, 2021April 15, 2022 by Augurian

Blockchain is a transformative way to securely store data, and anyone involved in SaaS should know about the blockchain effect on SaaS companies. Blockchain is a relatively new technology, and it’s going to continue to affect the SaaS industry for… Read More

Episode 16 with Patrick Donohue

Augurs on the Town Ep 16 with Patrick Donohue

Posted on June 8, 2021 by Augurian

In this episode of Augurs on the Town, Josh talks with Patrick Donohue, President & CEO of Hill Capital Corporation. If you’re interested in funding the growth of your company or capital formation – this is a must watch interview.… Read More

Top 5 SaaS Retention Metrics

Top 5 SaaS Retention Metrics

Posted on June 2, 2021April 15, 2022 by Augurian

SaaS retention metrics can be powerful tools for any software-as-a-service company. However, with numerous metrics to choose from, knowing which ones to use is just as important as choosing data-driven marketing in the first place. SaaS is an extremely fast-growing… Read More

digital marketing tools

Two New (Free) Digital Marketing Tools

Posted on May 20, 2021 by Augurian

Our team has been busy living out one of our core values (Build Innovation!) and we’ve got 2 new amazing digital marketing tools to help you perform at your best! Google Search Ad Creation Tool Create, Align, and Publish Search… Read More

Digital Marketing Due Diligence

Digital Marketing Due Diligence

Posted on May 20, 2021April 15, 2022 by Augurian

Whether you are acquiring a website, eCommerce business, or SaaS, you will want to do digital marketing due diligence. Doing this research before you purchase will give you a clear picture of what the outcome of acquisition will be and… Read More

marketing tech stack strategy

Marketing Tech Stack Strategy

Posted on May 17, 2021 by Augurian

Marketing Tech Stack Strategy Your marketing tech stack, or MarTech for short, is your virtual toolbox for your digital marketing needs. With over 8,000 MarTech “tools” available, the perfect ones for your marketing needs are out there. You just have… Read More