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Augurian

Augurian
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hubspot lion bootcamp program experience

Hubspot Lion Program Experience

Posted on August 17, 2020August 17, 2020 by Colin Hirdman
Recently Augurian’s President, Colin Hirdman, participated in Hubspot’s Lion Program. In this blog he shares what he learned from this experience. Over the course of eight weeks, I participated in the Hubspot Pipeline Generation Boot Camp. This program was run… Read More
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Doug Spong

Augurs on the Town Ep. 10 with Doug Spong

Posted on August 7, 2020September 4, 2020 by Augurian
In episode 10 of Augurs on the Town, Josh is joined by Doug Spong, CEO of The Doug Spong Co. Prior to launching The Doug Spong Co., Doug was the founder, president and managing partner of Interpublic Group’s Carmichael Lynch… Read More
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Converting SaaS Free Trials to Paid Customers

Converting SaaS Free Trials to Paid Customers

Posted on July 24, 2020January 28, 2022 by Augurian
Many SaaS companies offer free trials to hook their customers, however converting SaaS free trials to paid customers is crucial to driving revenue growth. In this post we outline our top five tips for converting SaaS free trials to paid… Read More
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Welcome Kareim Bakhsh, Analyst – Organic Search

Posted on July 16, 2020 by Augurian
We are excited to welcome Kareim Bakhsh to Augurian as Analyst – Organic Search! Kareim got his start in digital marketing working freelance as a digital marketing consultant out of college. He soon found that he could save his clients… Read More
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How I Work Ep. 4 with Madeline Blasberg _ SaaS Scoop _ Augurian

‘How I Work’ Episode 4 with Madeline Blasberg

Posted on July 16, 2020July 29, 2021 by Augurian
In our fourth episode of How I Work, Josh sits down with Madeline Blasberg, Digital Marketing Manager at Leadpages. You’ll learn about the importance of a diversified paid media strategy, how to overcome challenges SaaS marketers are facing today and… Read More
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‘How I Work’ Episode 5 with Amber Christian

Posted on July 15, 2020July 29, 2021 by Augurian
We’re back with episode five of How I Work! Hear from Amber Christian of Wonderly Software about how she went from consulting to founding a SaaS company and where the inspiration of her first product Bella Scena came from. Hear… Read More
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augurs on the town

Augurs On the Town Ep. 9 with Dan Wallace

Posted on July 7, 2020 by Augurian
In this episode of Augurs on the Town, we talk with author Dan Wallace about his co-authored book The Physics of Brand. Dan and Josh break down: 1. His experience teaching marketing at University of Wisconsin, LaCrosse 2. His experience… Read More
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Top 5 SaaS Marketing Mistakes to Avoid

Top 5 SaaS Marketing Mistakes to Avoid

Posted on July 6, 2020January 28, 2022 by Augurian
Marketing a SaaS offering is unique – so we’ve compiled the top 5 SaaS marketing mistakes to avoid. Most of these mistakes can be avoided by getting stakeholders in the right mindset – approaching marketing much like they do software… Read More
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Tips for Inclusive Language in Advertising

Posted on June 30, 2020 by Augurian
As part of Pride Month 2020, Augurian team members Cassie Burke and Megan Upperman hosted two topics. In the second “Tips for Inclusive Language in Advertising” they cover what inclusive language is, why its important in life and in advertising,… Read More
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How To Hold Space For Someone During A Difficult Time

Posted on June 29, 2020 by Augurian
As part of Pride Month 2020, Augurian team members Cassie Burke and Megan Upperman hosted two discussion topics. In the first “How to Hold Space For Someone During A Difficult Time” they cover two key concepts: 1) Holding Space and… Read More
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content marketing tools 2020

15 Essential SEO Content Marketing Tools

Posted on June 26, 2020November 24, 2021 by Augurian
Successful marketing in 2020 involves an orchestra of moving parts. A business needs an excellent content marketing strategy –and an excellent team to implement it. While rolling out a successful strategy is usually easier said than done, the process can… Read More
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9 fundamentals for saas marketing

9 Fundamentals For SaaS Marketing

Posted on June 18, 2020January 28, 2022 by Augurian
9 Fundamentals For SaaS Marketing Are you launching a new SaaS business? Have you been charged with ramping up awareness, growth or sales for a SaaS business? After years of working with multiple SaaS companies and learning what works and… Read More
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