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Augurian
  • Services
    • Paid Media
    • Organic Search (SEO)
    • YouTube SEO
    • Marketing Analytics
    • Content Marketing
    • Migration
  • Work
    • Case Studies
    • Wins
  • About
    • Team
    • Careers
    • Culture
    • Our Story
  • Learn
    • Blog
    • Podcast
  • Contact
Linkedin B2B Matched Audiences

LinkedIn Finally Did What B2B Companies Have Been Asking For – Remarketing!

Posted on June 14, 2017July 8, 2020 by Augurian
B2B companies are often unsure of the value in social media. Many times their products are not consumer-facing, and they struggle to find much of a following on these networks. Despite this difficulty with organic social, B2B companies have seen… Read More
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Client Agency Relationship Knot

Building Client-Agency Relationships: PPC Onboarding Process

Posted on May 31, 2017July 8, 2020 by Augurian
Our own Micah Perzichilli is speaking at MnSearch today about building successful client-agency relationships. Often times agencies spend most of their time focusing on their PPC accounts and constantly improving their craft. This is undoubtedly an important part of what… Read More
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Display Ad Sizes

Top 10 Google Ads Banner Sizes By Performance

Posted on May 30, 2017August 7, 2020 by Augurian
When it comes to digital marketing, size actually does matter. Display advertising is critical to paid media marketing. It can drive quick conversions, boost brand awareness, generate clicks, and drive sales. These advertising images or videos are placed on blogs,… Read More
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Meet Augurian’s New Senior Analyst, Paid Media

Posted on May 22, 2017July 8, 2020 by Augurian
We are excited to welcome Augurian’s newest team member, Austin Voigt! Austin plays an important role at Augurian as a Senior Paid Media Analyst. Austin strives to help each client determine the most effective secret recipe of digital channels &… Read More
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A/B Test Adwords

7 A/B Split Test Ideas For Your Google Adwords Ads

Posted on May 2, 2017July 29, 2021 by Augurian
How confident are you that your Adwords ads are performing as well as they could be? Even a small improvement on a metric like click through rate or conversion rate can have a big impact on your business. These 7… Read More
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Google Answer Box

How To Win More Traffic With Google’s Answer Box

Posted on April 11, 2017July 8, 2020 by Augurian
What is Google Answer Box? Google Answer Box is the structured snippet you see at the top of the search engine results page. It gives you the answer to a question, or at least part of it, while also linking… Read More
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conversion killers

5 Website Conversion Killers & How To Fix Them

Posted on March 30, 2017July 8, 2020 by Augurian
In order to see real results from SEO & SEM efforts, you need a website that makes it easy for the customer to do what you want them to. In digital marketing, we call this converting. Why? Because they are… Read More
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Chess competitors

8 Companies Getting Outbid On Branded Search Keywords

Posted on March 23, 2017July 29, 2021 by Augurian
One of the more controversial topics of paid search advertising is bidding on competitor brand name keywords in Google Adwords. Some have argued that this is a violation of trademark laws, however, courts have held up that it is generally… Read More
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Remarketing Target

Increase Conversions With These Advanced Remarketing Tactics

Posted on February 28, 2017July 8, 2020 by Augurian
Did you know that nearly 75% of people who add something to an online shopping cart abandon the website instead of making the purchase? (It’s true) Whether it’s a shopping cart, a web form, or some other type of online… Read More
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digital marketing terms and definitions

27 Digital Advertising Terms Explained For Beginners

Posted on February 10, 2017July 8, 2020 by Augurian
The many areas of digital advertising can be confusing for people who are just getting started. To make things easier, we explain 27 definitions and acronyms that focus on two major areas of digital marketing, paid search and organic search.… Read More
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blog topics

How To Validate That Your Blog is on Topic

Posted on January 27, 2017July 8, 2020 by Augurian
Making your blog topics relevant to your customer personas is key to driving engagement and eventually conversions. But how can you tell if your posts are on topic? We came up with a few ways to track the pulse of… Read More
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Voice Search Microphone

5 Ways Voice Search is Affecting Your Brand

Posted on January 12, 2017July 8, 2020 by Augurian
Google, Amazon, Microsoft, IBM and many more companies have all recently entered the smart personal assistant market. With products such as Alexa that allow users to search the web with voice commands, these companies have pioneered a new way for… Read More
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