Upper Funnel Campaign Leads to a 5 Month ROAS High

Paid Media | B2C
descending museum stairs

A non-profit museum in Saint Paul that focuses on science education has been working with Augurian’s Paid Media team. The client was dealing with a lack of upper-funnel, traffic-driving initiatives since changing their focus to Conversions in 2022 and was looking at ways to adjust their strategy. Our Paid Media team took the liberty of adding an upper-funnel campaign back into the paid media mix for their Facebook/Instagram account and saw great results.

  • Five-Month ROAS High (Return on Ad Spend) (5.92:1)
  • In just one month:
    • 234 Purchases
    • $15.5k in Revenue
Senior Analyst, Paid Media at Augurian
Payson Merkel
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