Leveraging AI: Broad Match testing and Performance Max

Paid Media | 2024 Planning

Google is prioritizing AI with broadening keywords and automated campaign types, and you need to ensure you are ready for that future.

Why is this important?

Legacy functionality in Google Ads is fading, and you need to ensure that your strategies keep up with the changing environment.

How Can I Prepare?

Testing broad match keywords and performance max in your account is a must. If you don’t, you are going to get left behind. In our experience, these two examples have led to improved performance when properly set up and managed.

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