2024 Planning Archives

Why Website Authority Matters in Google’s New AI-Powered Search (SGE)

Google’s search results pages will change in a big way next year. Google has confirmed that their new AI-powered search feature, SGE (Search Generative Experience), will become the new norm for search results in 2024. It’s still in beta, but… Read More

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How to Use AI for Efficient Content Writing in 2024

AI writing tools, particularly prevalent ones like ChatGPT, gained tremendous traction in 2023. While these tools, known as Large Language Models (LLMs), have been around for some time, their advancements have placed them front and center on the digital map… Read More

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The Importance of Video Marketing for SEO In 2024

YouTube is the most popular video search engine in the world. More digital marketers than ever before now consider video marketing to be an ‘important part of their marketing strategy,” and more search-engine-results pages are delivering relevant video answers. Stats… Read More

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1st-Party Data Integration

A quick update to your paid media strategy that is critical for success: Focus on cleaning up and leveraging 1st party data and have a 1st party data strategy. Why is this important? 1st party data is integral in effective… Read More

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Diversifying Media Mix: Demand Generation vs Demand Capture

Demand capture strategies like Google search continue getting increasingly expensive, impacting ROI for clients. Companies need to diversify their media mix and ensure that they are working to build their brand and generate demand for their brand and their products… Read More

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Leveraging AI: Broad Match testing and Performance Max

Google is prioritizing AI with broadening keywords and automated campaign types, and you need to ensure you are ready for that future. Why is this important? Legacy functionality in Google Ads is fading, and you need to ensure that your… Read More

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Why Website Authority Matters in Google’s New AI-Powered Search (SGE)

How to Use AI for Efficient Content Writing in 2024

The Importance of Video Marketing for SEO In 2024

1st-Party Data Integration

Diversifying Media Mix: Demand Generation vs Demand Capture

Leveraging AI: Broad Match testing and Performance Max

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