Organic Search Win: On-page optimizations bolster goal completions by 41%

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A major online retailer was looking to improve rankings and increase conversions on its most important product category page. Augurian’s SEO team conducted keyword research, then optimized the page’s metadata, URL, and content. In just over a month, the page was ranking for double the keywords, driving double the organic traffic, and had increased conversions by 41%.

  • 44% increase in users driven to dealer page: large lift in users driven to most important conversion page 
  • 103% increase in clicks: organic traffic more than doubled
  • 46% increase in average position for target keyword: the target keyword moved from ranking on page two to ranking in the top three organic positions
Analyst, Organic Search at Augurian
Justin Brecheisen
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