Justin started his digital marketing career after an interest in writing led him to become a freelance copywriter. After joining an agency as a copywriter, he quickly transitioned to a search engine optimization role, realizing that SEO allowed him to combine his passions for writing creatively and thinking analytically. As he learned and grew into this role, he came to enjoy the way content, technical optimization, and data analytics intersected in SEO.
While he loves finding ways to use his writing skills to drive results for clients, the wide variety of channels and techniques within search engine optimization is what motivates him to continue exploring the wide world of SEO and create effective strategies. He also loves the way algorithm changes, Google updates, and SEO research create a constantly shifting landscape where there is always something new to try.
Random Facts:
- Justin and his wife have a 1 year old golden retriever who simultaneously brings them joy and drives them insane
- A former college cross country and track runner, Justin still enjoys running (off and on) and even ran the original marathon in Greece
- He enjoys reading books, especially popular histories, rock music biographies, and novels
- He loves fantasy football, which allows him to enjoy watching NFL games despite the constant heartbreak the Vikings give him
