SaaS Archives - Page 4 of 5

Types of Ad Fraud All SaaS Marketers Should Be Aware of

Posted on January 13, 2021January 28, 2022 by Augurian

When it comes to bad digital – ad fraud is probably the most egregious act out there. So we’re going to highlight the eight types of ad fraud all SaaS marketers should be aware of. How Prevalent is Ad Fraud?… Read More

Read Article

Beginners Guide to Negative Keywords For Google Ads in 2021

Posted on January 7, 2021July 29, 2021 by Augurian

Find out if your company is losing money with Augurian’s Beginners Guide to Negative Keywords For Google Ads in 2021! Whether if it’s for a client or your own company, the marketing budget is precious. Many companies question marketing initiatives… Read More

Read Article

Top 10 SaaS Companies to Watch in 2021

Posted on January 4, 2021January 28, 2022 by Augurian

Oscar Wilde famously said that “Imitation is the sincerest form of flattery” and that still rings true today. Companies who want to grow and innovate look at their industry, as well as others to see how they are improving. Today… Read More

Read Article

3 Tips For SaaS Companies To Improve Your Marketing In 2021 And Beyond

Posted on December 23, 2020January 28, 2022 by Augurian

2020 was a tough year for most of us, but with challenge comes opportunity. The changing landscape presents new ways to improve your companies marketing strategies. There is huge value in content marketing and optimizing this for your SaaS company… Read More

Read Article

SaaS Valuation Multiples: How Your Digital Marketing Agency Can Help You Hit Them

Posted on November 29, 2020January 28, 2022 by Augurian

It’s no secret that SaaS valuation multiples are higher than ever. Just take a look at Saas Capital’s – SaaS Capital Index and you’ll see that SaaS valuation multiples hit an all-time high on Oct 31, 2020. Yes, companies that… Read More

Read Article

‘How I Work’ Episode 7 with Eva Dixon

Posted on September 8, 2020July 29, 2021 by Augurian

Episode 7 of How I Work features a conversation with Eva Dixon, Director or Marketing at Kipsu, a SaaS company that provides a unique customer relationship platform through messaging. You’ll learn: how Kipsu integrates their sales and marketing into a… Read More

Read Article

Why Customer Partnerships are Important for SaaS Companies

Posted on September 2, 2020January 28, 2022 by Augurian

In one of our most recent ‘How I Work’ episodes, Eva Dixon, Director of Marketing from Kipsu, talked about why customer partnerships are important for SaaS companies. This got us thinking about how effective sales and marketing for SaaS companies… Read More

Read Article

‘HOW I WORK’ EPISODE 6 WITH RAZA HASAN

Posted on August 24, 2020July 29, 2021 by Augurian

In our sixth episode of How I Work, Josh sits down with Rasa Hasan, President and CEO of Timesolv Corporation. You’ll learn about how Timesolv came to be and how it’s grown into a company with clients in 30+ countries.… Read More

Read Article

Converting SaaS Free Trials to Paid Customers

Posted on July 24, 2020January 28, 2022 by Augurian

Many SaaS companies offer free trials to hook their customers, however converting SaaS free trials to paid customers is crucial to driving revenue growth. In this post we outline our top five tips for converting SaaS free trials to paid… Read More

Read Article

How I Work Ep. 4 with Madeline Blasberg _ SaaS Scoop _ Augurian

‘How I Work’ Episode 4 with Madeline Blasberg

Posted on July 16, 2020July 29, 2021 by Augurian

In our fourth episode of How I Work, Josh sits down with Madeline Blasberg, Digital Marketing Manager at Leadpages. You’ll learn about the importance of a diversified paid media strategy, how to overcome challenges SaaS marketers are facing today and… Read More

Read Article

‘How I Work’ Episode 5 with Amber Christian

Posted on July 15, 2020July 29, 2021 by Augurian

We’re back with episode five of How I Work! Hear from Amber Christian of Wonderly Software about how she went from consulting to founding a SaaS company and where the inspiration of her first product Bella Scena came from. Hear… Read More

Read Article

Top 5 SaaS Marketing Mistakes to Avoid

Posted on July 6, 2020January 28, 2022 by Augurian

Marketing a SaaS offering is unique – so we’ve compiled the top 5 SaaS marketing mistakes to avoid. Most of these mistakes can be avoided by getting stakeholders in the right mindset – approaching marketing much like they do software… Read More

Read Article

SaaS

Types of Ad Fraud All SaaS Marketers Should Be Aware of

Beginners Guide to Negative Keywords For Google Ads in 2021

Top 10 SaaS Companies to Watch in 2021

3 Tips For SaaS Companies To Improve Your Marketing In 2021 And Beyond

SaaS Valuation Multiples: How Your Digital Marketing Agency Can Help You Hit Them

‘How I Work’ Episode 7 with Eva Dixon

Why Customer Partnerships are Important for SaaS Companies

‘HOW I WORK’ EPISODE 6 WITH RAZA HASAN

Converting SaaS Free Trials to Paid Customers

‘How I Work’ Episode 4 with Madeline Blasberg

‘How I Work’ Episode 5 with Amber Christian

Top 5 SaaS Marketing Mistakes to Avoid

Our Brand Promise

Industries

Resources