SaaS Archives - Augurian

How I Work Episode 14 with Troy Thibodeau

‘How I Work’ Ep 14 with Troy Thibodeau

Posted on June 28, 2021July 29, 2021 by Augurian

In this episode of ‘How I Work’, Josh talks SaaS marketing with Troy Thibodeau, CMO of Ascentis – a provider of Human Resources Software Solutions. You’ll learn Troy’s approach to competing against VERY large competitors in the HR Software sector,… Read More

Read Article

SaaS Marketing Strategy: 4 Core Tactics To Amplify Growth

Posted on June 24, 2021July 29, 2021 by Augurian

Effective SaaS marketing strategy hums like a well-oiled machine, driving exponential growth for your business. This SaaS business strategy guide outlines how to choose the right marketing tactics – from paid media to content and SEO. With this guide, you’ll… Read More

Read Article

Blockchain Effect on SaaS Companies

Posted on June 14, 2021September 14, 2021 by Augurian

Blockchain is a transformative way to securely store data, and anyone involved in SaaS should know about the blockchain effect on SaaS companies. Blockchain is a relatively new technology, and it’s going to continue to affect the SaaS industry for… Read More

Read Article

Top 5 SaaS Retention Metrics

Posted on June 2, 2021July 29, 2021 by Augurian

SaaS retention metrics can be powerful tools for any software-as-a-service company. However, with numerous metrics to choose from, knowing which ones to use is just as important as choosing data-driven marketing in the first place. SaaS is an extremely fast-growing… Read More

Read Article

Digital Marketing Due Diligence

Posted on May 20, 2021July 29, 2021 by Augurian

Whether you are acquiring a website, eCommerce business, or SaaS, you will want to do digital marketing due diligence. Doing this research before you purchase will give you a clear picture of what the outcome of acquisition will be and… Read More

Read Article

‘How I Work’ Ep 12 with Kara Kanis

Posted on May 19, 2021July 29, 2021 by Augurian

In this episode of ‘How I Work’, Josh talks with Kara Kanis, VP of Growth Officer at GovDocs, Inc. Listen in as Kara provides a ton of thought leadership on how she’s leveraged advisory boards and how they’ve benefited her… Read More

Read Article

SaaS Metrics Guide: 15 KPIs To Track & Measure Growth

Posted on May 14, 2021July 29, 2021 by Augurian

Wondering which SaaS metrics to track to increase profits? Many SaaS companies don’t know which metrics to track, so they take a guess and end up with irrelevant data. We‘ve put together a comprehensive guide to answer all your questions… Read More

Read Article

Vertical SaaS

Posted on May 6, 2021July 29, 2021 by Augurian

Vertical SaaS: Everything You Need to Know Software-as-a-service (SaaS) solutions are a staple in our homes and lives as they include such preeminent companies as Netflix and Uber; however, despite this prevalence few people have heard of vertical SaaS. Even… Read More

Read Article

What is SaaS?

Posted on April 22, 2021July 29, 2021 by Augurian

What is SaaS? A Complete Guide to Software as a Service Software as a service, also known as SaaS, becomes increasingly popular every day. It is among the fastest-growing modern-day technologies. From massive corporations to small home-based businesses, SaaS is… Read More

Read Article

SEO for SaaS: A Growth Strategy Guide

Posted on April 1, 2021July 29, 2021 by Augurian

Are you looking for ways to drive exponential growth for your SaaS business? Great SEO fosters exponential SaaS growth. If you are planning a new SaaS growth strategy that does not involve SEO, you may want to reconsider. Making the… Read More

Read Article