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bryan clayton blog cover

One-Channel Distribution & Asynchronous Mentors: ‘How I Work’ EP22 with Bryan Clayton (GreenPal)

Posted on May 23, 2022 by Augurian
Bryan Clayton is the CEO and Co-Founder of GreenPal, an online marketplace connecting homeowners with local lawn care professionals. He’s a dedicated entrepreneur who began in the landscaping industry, started a business that was later acquired, and proceeded to excel… Read More
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BuildtheBestLandingPageforYourSaaS

Build the Best Landing Page for Your SaaS

Posted on May 11, 2022 by Sairam Venkat
8 Best Practices When Building a SaaS Landing Page Don’t waste your time filtering articles, lists, or third-party review sites. We’ve compiled best practices and examples, and observations to save you time and energy when optimizing your landing page. You… Read More
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Startup Acquisitions and Effective Testing: ‘How I Work’ EP21 with George Hadjiyanis (Launch Avenue)

Posted on May 2, 2022 by Augurian
George Hadjiyanis founded Launch Avenue to lead small to mid-sized B2B organizations throughout early and growth stages. George is a SaaS and cloud marketing executive with over 20 years of experience in business development, marketing, and product management for B2B… Read More
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peter-zaballos-blog-cover

“User-Manuals” and “Right-a-Lots”: ‘How I Work’ EP20 with Peter Zaballos (Authentic Brand)

Posted on April 11, 2022April 11, 2022 by Augurian
Peter Zaballos is a Fractional CMO at Authentic Brand, a community of Fractional Chief Marketing Officers helping growing businesses build revenue and achieve healthy growth through a unique business model. Peter is a seasoned CMO that turned his 2.3 college… Read More
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Blog Cover of Jeff Imm

Finding a Product Core and Sticking To It: ‘How I Work’ EP19 with Jeff Imm (Click360)

Posted on March 21, 2022March 23, 2022 by Autumn Iwanok
Jeff Imm is a Co-Founder and Investor of Click360, a SaaS platform that calculates ROI using End-to-end using Multi-Touch Attribution models to split revenue from an opportunity based on all of its contributing activities. It then uses AI deep learning… Read More
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Chasing Curiosity and Doing Data Right: ‘How I Work’ EP18 with Joseph Rueter (Vivront)

Posted on March 7, 2022March 8, 2022 by Autumn Iwanok
Joseph Rueter is the founder and CEO of Vivront, a cutlery sharpening service by mail that simultaneously supports school nutrition challenges. He’s a dedicated entrepreneur, having founded multiple companies leveraging software innovation, product development, and his “do it yourself” attitude.… Read More
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Bridging The Gap Between Sales and Marketing: ‘How I Work’ EP17 with Chris Bixby (Sezzle)

Posted on February 21, 2022 by Augurian
Chris Bixby is the VP of Growth at Sezzle, a purpose-driven digital payments company with a point of sale financing option for consumers that other traditional forms of credit have typically left behind. Chris is the jack of all trades… Read More
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The Mom Test and Sparking Behavior Change: ‘How I Work’ EP16 with Sean Higgins (BetterYou)

Posted on February 7, 2022February 7, 2022 by Josh Becerra
Sean Higgins is the founder and CEO of BetterYou, a cutting-edge AI companion that helps users spend more time on the things that matter despite the noise of our digital era. He’s a serial SaaS entrepreneur in the HR and… Read More
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Complete Guide to SaaS PPC Advertising Tactics

Posted on December 22, 2021April 15, 2022 by Maddy Goeser
All companies face challenges with their PPC advertising campaigns, but SaaS companies face these to the extreme. SaaS PPC is a beast, often facing well-funded competition, high cost, and the pressure of extreme growth. Here is our complete guide to… Read More
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‘How I Work’ Ep 15 with Ryan Truax

Posted on November 4, 2021January 31, 2022 by Josh Becerra
Episode 15 of ‘How I Work’ features Josh Becerra talking SaaS marketing with Ryan Truax, Director of Marketing over at Sportsdigita – a cloud based sales enablement program for the sports and enterprise industry. Ryan explains the differences he has… Read More
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BOTTOM UP SAAS GO-TO-MARKET MODEL: Examples and Advantage

Posted on September 29, 2021April 15, 2022 by Augurian
In this post you’ll learn why the bottom up SaaS go-to-market model is being adopted by more and more SaaS companies. Historically, software was sold using a top down go-to-market model. Very experienced sales teams, with significant incentive structures, were… Read More
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How I Work Episode 14 with Troy Thibodeau

‘How I Work’ Ep 14 with Troy Thibodeau

Posted on June 28, 2021July 29, 2021 by Augurian
In this episode of ‘How I Work’, Josh talks SaaS marketing with Troy Thibodeau, CMO of Ascentis – a provider of Human Resources Software Solutions. You’ll learn Troy’s approach to competing against VERY large competitors in the HR Software sector,… Read More
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