SaaS Archives - Augurian

Complete Guide to SaaS PPC Advertising Tactics

Posted on December 22, 2021January 28, 2022 by Maddy Goeser

All companies face challenges with their PPC advertising campaigns, but SaaS companies face these to the extreme. SaaS PPC is a beast, often facing well-funded competition, high cost, and the pressure of extreme growth. Here is our complete guide to… Read More

Read Article

‘How I Work’ Ep 15 with Ryan Truax

Posted on November 4, 2021November 16, 2021 by Josh Becerra

Episode 15 of ‘How I Work’ features Josh Becerra talking SaaS marketing with Ryan Truax, Director of Marketing over at Sportsdigita – a cloud based sales enablement program for the sports and enterprise industry. Ryan explains the differences he has… Read More

Read Article

BOTTOM UP SAAS GO-TO-MARKET MODEL: Examples and Advantage

Posted on September 29, 2021January 28, 2022 by Augurian

In this post you’ll learn why the bottom up SaaS go-to-market model is being adopted by more and more SaaS companies. Historically, software was sold using a top down go-to-market model. Very experienced sales teams, with significant incentive structures, were… Read More

Read Article

How I Work Episode 14 with Troy Thibodeau

‘How I Work’ Ep 14 with Troy Thibodeau

Posted on June 28, 2021July 29, 2021 by Augurian

In this episode of ‘How I Work’, Josh talks SaaS marketing with Troy Thibodeau, CMO of Ascentis – a provider of Human Resources Software Solutions. You’ll learn Troy’s approach to competing against VERY large competitors in the HR Software sector,… Read More

Read Article

SaaS Marketing Strategy: 4 Core Tactics To Amplify Growth

Posted on June 24, 2021December 21, 2021 by Augurian

Effective SaaS marketing strategy hums like a well-oiled machine, driving exponential growth for your business. This SaaS business strategy guide outlines how to choose the right marketing tactics – from paid media to content and SEO. With this guide, you’ll… Read More

Read Article

Blockchain Effect on SaaS Companies

Posted on June 14, 2021January 28, 2022 by Augurian

Blockchain is a transformative way to securely store data, and anyone involved in SaaS should know about the blockchain effect on SaaS companies. Blockchain is a relatively new technology, and it’s going to continue to affect the SaaS industry for… Read More

Read Article

Top 5 SaaS Retention Metrics

Posted on June 2, 2021January 28, 2022 by Augurian

SaaS retention metrics can be powerful tools for any software-as-a-service company. However, with numerous metrics to choose from, knowing which ones to use is just as important as choosing data-driven marketing in the first place. SaaS is an extremely fast-growing… Read More

Read Article

Digital Marketing Due Diligence

Posted on May 20, 2021January 28, 2022 by Augurian

Whether you are acquiring a website, eCommerce business, or SaaS, you will want to do digital marketing due diligence. Doing this research before you purchase will give you a clear picture of what the outcome of acquisition will be and… Read More

Read Article

‘How I Work’ Ep 12 with Kara Kanis

Posted on May 19, 2021July 29, 2021 by Augurian

In this episode of ‘How I Work’, Josh talks with Kara Kanis, VP of Growth Officer at GovDocs, Inc. Listen in as Kara provides a ton of thought leadership on how she’s leveraged advisory boards and how they’ve benefited her… Read More

Read Article

SaaS Metrics Guide: 15 KPIs To Track & Measure Growth

Posted on May 14, 2021January 28, 2022 by Augurian

Wondering which SaaS metrics to track to increase profits? Many SaaS companies don’t know which metrics to track, so they take a guess and end up with irrelevant data. We‘ve put together a comprehensive guide to answer all your questions… Read More

Read Article