Advanced PPC

Tired of resetting your bid adjustments on your ad schedule? Learn how to set up real-time autobid adjustments with a feed of fresh data with our easy-to-use template. Jasmine Hippe, Paid Media Analyst at Augurian, walks you through how easy… Read More

In this edition of Augur Actionables, Jasmine explains how to use Google’s Ad Customizer Feature to dynamically populate a searcher’s location into your ad copy. We’ve seen an average of 70% increase in CTR for ads that use this dynamic… Read More

Our paid media team constantly strives to push the boundaries with innovative tests around messaging, bidding, audiences, and budget management. Read on to learn how we tested a prioritized alpha beta structure, how it worked and what we learned. Over… Read More

Managing several campaigns or even accounts in AdWords can become a daunting task. Though there are many tools available to help with management, sometimes AdWords’ built-in automated rules are the simplest solution. Google gives a few suggestions for popular rules… Read More

Did you know that nearly 75% of people who add something to an online shopping cart abandon the website instead of making the purchase? (It’s true) Whether it’s a shopping cart, a web form, or some other type of online… Read More

Adwords Salesforce Integration Does your company use Salesforce? Are you advertising using AdWords? Would you like to correctly attribute which channel your leads and sales are coming from? If you answered “YES” to all of these questions, then you’ll be… Read More

This video came through our feed earlier this month and while it is somewhat elementary it is a great explanation of how the AdWords auction works. As a matter of fact one of the first things we go over with… Read More