This video came through our feed earlier this month and while it is somewhat elementary it is a great explanation of how the AdWords auction works. As a matter of fact one of the first things we go over with our clients is how the AdWords auction works. We even put together downloadable resources that you can find here:
Anyway, if you have ever wondered how the AdWords auction works and how your ads can rank higher or how you can pay less per click now you have a couple of resources!
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