Blog
Explore Our Latest Digital Marketing Tips
Budgeting Content Marketing in 2024: How to Align Your Content Budget With Business Goals
Are you feeling stressed about proving that content marketing is worth the money? In 2024, marketing directors are under more pressure than ever to... Read More
Budgeting Paid Media in 2024: How to Align Your Paid Media Budget With Business Goals
Budgeting for paid media in 2024 can feel like a juggling act, especially with leadership expecting clear results and ROI. With so many channels like... Read More
Budgeting SEO in 2024: How to Align Your SEO Budget With Business Goals
Facing increasing pressure to demonstrate SEO’s ROI, many marketing directors are navigating tighter budgets and higher expectations. As a... Read More
Measure Content Marketing Value Without Deep Expertise: A Content Measurement Framework 2024
You don’t need deep expertise to prove the value of your content marketing strategy. The key is knowing what to measure and how to connect those... Read More
Measure Paid Media Value Without Deep Expertise: A Paid Media Measurement Framework 2024
When managing paid media like paid search, social, or display ads, you’re often expected to show fast results—especially under leadership... Read More
Measure SEO Value Without Deep Expertise: An SEO Measurement Framework 2024
As a marketing director, you’re probably feeling the pressure from leadership to show results from SEO, even with a tighter budget and less... Read More
Master the Web Analytics Process: 6 Key Steps to Simplify Your Marketing Strategy and See Real Results
Managing marketing analytics with limited resources can be tough. For marketing directors who lead small but strong teams, the challenge is clear:... Read More
Master the Paid Media Process: 7 Key Steps to Simplify Your Marketing Strategy and See Real Results
Paid Media can feel really confusing, especially when you’re a marketing director with a small team. You have to deal with so many platforms,... Read More
Master These 7 Key SEO Processes to Simplify Your Marketing Strategy and See Real Results
Feeling overwhelmed by SEO? As a marketing director with a small team, you’ve got a lot on your plate. SEO can feel like a confusing mess of tasks... Read More
How to Build a Web Analytics Team: Structure and Roles Every Director Should Know
Creating a successful web analytics team means understanding data collection, analysis, and reporting within the broader context of a data analytics... Read More
Learn About Digital Marketing
Organic Search (SEO)
Organic Search, or SEO, optimizes and grows your website so that you can rank higher in Google and drive revenue. Explore expert SEO tips on local SEO, technical SEO, on-page SEO, and e-commerce SEO.
Paid Media (SEM)
Paid Search, or SEM/PPC, places ads on sites like Google and Bing or social media channels like Facebook and LinkedIn to connect with prospects. Explore expert paid media tips on PPC, display ads, and e-commerce.
Content Marketing
Content marketing involves crafting search-engine-friendly content to nurture your audience along their customer journey. Explore our content marketing blog for tips on content strategy and measurement.
Marketing Analytics
Analytics tracks and measures your digital marketing performance so that you can make data-driven decisions. Explore our website analytics blog for expert tips on closed-loop, google analytics, custom reporting, and more.
Watch and Learn
Our Culture
Augurian Welcomes Kelly Ortega to the Analytics Team
Augurian is pleased to welcome our newest member Kelly Ortega as Senior Analyst to the Analytics Team,
Kelly built and rooted her marketing career... Read More
Welcome Steve Brockhaus, Organic Search Manager
We are excited to welcome Steve Brockhaus to Augurian as Manager –…
9 Ways To Make Your Workplace More Enjoyable
Work is one of those things that’s required of us whether we like it …
Welcome Sairam Venkatasubramanian, Digital Marketing Associate
Welcoming our latest addition to the Organic Search team, Sairam…
Our Network
Mastering Marketing: EP58 W/ Terra L. Fletcher
.
In this episode, Josh Becerra sits down with Terra L. Fletcher, a seasoned marketing speaker, author, and fractional CMO, to unravel her... Read More
The Era of Disruption: EP57 W/ Debbie Schwake
.
Debbie Schwake, a marketing expert with over 25 years of experience,…
A Fractional CMO’s Guide to Business Growth: EP56 W/ Barb Bertsch
.
Barb Bertsch from Authentic sits down with Josh Becerra in episode…
The Power of Business Relationship Alignment : EP55 W/ Wendy Sorquist
.
In episode 55, Josh Becerra interviews Wendy Sorquist, the Director…
Get expert tips and insights delivered to your inbox.
- SEO
- SEM
- Analytics
- Content