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Intermediate Content Marketing

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Budgeting Content Marketing in 2024: How to Align Your Content Budget With Business Goals

Posted on September 9, 2024September 9, 2024 by Shinhee Son
Are you feeling stressed about proving that content marketing is worth the money? In 2024, marketing directors are under more pressure than ever to show their content is delivering results. It can feel like a lot between managing your team,… Read More
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Measure Content Marketing Value Without Deep Expertise: A Content Measurement Framework 2024

Posted on September 9, 2024 by Shinhee Son
You don’t need deep expertise to prove the value of your content marketing strategy. The key is knowing what to measure and how to connect those metrics to your company’s bottom line. Whether you’re looking to drive more leads, increase… Read More
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Customer Journey Stages Cover Image

The 6 Customer Journey Stages and Content Marketing Examples

Posted on May 13, 2022May 13, 2022 by Augurian
As a marketer or business owner, you know that customer journey mapping is key to reaching customers at each stage of the buying process. But what happens when it comes to content? How can you ensure that you provide relevant… Read More
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how trend posts create big content marketing wins

How Trend Posts Create Big Content Marketing Wins

Posted on April 21, 2021 by Augurian
In the world of digital marketing, not all content is created equal and we know that trend posts create big content marketing wins. Using content marketing allows for an increase in the amount of relevant traffic a website is receiving.… Read More
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3 Tips For SaaS Companies To Improve Your Marketing In 2021 And Beyond

3 Tips For SaaS Companies To Improve Your Marketing In 2021 And Beyond

Posted on December 23, 2020January 28, 2022 by Augurian
2020 was a tough year for most of us, but with challenge comes opportunity. The changing landscape presents new ways to improve your companies marketing strategies. There is huge value in content marketing and optimizing this for your SaaS company… Read More
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Pillar Content Strategy That Works

Pillar Content Strategy That Works

Posted on October 6, 2020October 6, 2020 by Augurian
In this blog you’re going to learn how our content team created a pillar content strategy that works. This piece of pillar content helped a higher-ed client drive incredible results, capture featured snippets, drive 12,000+ entrances and 15,000+ total page… Read More
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hub and spoke content model

What is the Hub and Spoke Content Model with Guest Mark Palony from Brandpoint

Posted on August 7, 2019July 8, 2020 by Augurian
Check out this great video of Josh talking with guest, Mark Palony from Brandpoint about the hub and spoke content model that they’re using with their clients. Transcript of Conversation Josh: Hey everybody, it’s Josh from Augurian, I’m here with… Read More
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Google Answer Box

How To Win More Traffic With Google’s Answer Box

Posted on April 11, 2017July 8, 2020 by Augurian
What is Google Answer Box? Google Answer Box is the structured snippet you see at the top of the search engine results page. It gives you the answer to a question, or at least part of it, while also linking… Read More
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