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Augurian

Augurian
  • Services
    • Paid Media
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    • Strategic Website Development
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Google’s Matt Cutts – Top 5 Biggest SEO Mistakes by Volume

Posted on May 1, 2013August 7, 2020 by Josh Becerra
Recently Matt Cutts, Google’s Head of Webspam, published a video where he answered the question: “What are the top 3-5 areas where webmasters make the most mistakes?” In answering the question, Cutts didn’t go off on some rant about super… Read More
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Do you know where your inbound leads are coming from?

Posted on April 26, 2013August 7, 2020 by Josh Becerra
It still amazes me how little some businesses know about where their incoming leads are generated. Just recently I was in a meeting with a client and they were amazed at how new technology allows businesses to tie incoming leads… Read More
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Conversion Optimization applied to Mobile Design

Posted on April 1, 2013July 8, 2020 by Josh Becerra
Everybody is talking mobile marketing these days – as well they should – it’s only going to keep growing and growing and growing! Here is a graphic from Business Insider showing smartphone penetration. So what does that mean for your… Read More
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Understanding how Mobile drives Conversions

Posted on March 14, 2013August 7, 2020 by Josh Becerra
I just got done reading a great post about a study conducted by Google and Nielsen. Some of the findings are pretty important. The one that stuck out most for me was that 3 of 4 mobile searches trigger actions!… Read More
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Perceptual Filters – is your target audience interpreting your messages differently than you do?

Posted on March 13, 2013July 8, 2020 by Josh Becerra
Everyone has unique life experiences. These experiences color the way they see the world.  We call the lenses by which your target audience views your website – their perceptual filters. Imagine it like this: By experimenting with imagery on your… Read More
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3 Strategies for Getting Real Website ROI

Posted on March 13, 2013July 8, 2020 by Josh Becerra
It’s time to start talking the language business owners understand – leads and sales. It seems like every day I read blogs, articles, case studies and whitepapers by pundits and experts talking about the ROI of online marketing.  Lots are… Read More
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