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Augurian

Augurian
  • Services
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    • YouTube SEO
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barb bertsch headshot

A Fractional CMO’s Guide to Business Growth: EP56 W/ Barb Bertsch

Posted on January 29, 2024February 15, 2024 by Augurian
.    Barb Bertsch from Authentic sits down with Josh Becerra in episode 56 of How I Work. Barb is a Fractional CMO with over 20 years of experience in the marketing industry. She emphasizes the value of collaboration and learning… Read More
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wendy sorquist headshot for augurian interview

The Power of Business Relationship Alignment : EP55 W/ Wendy Sorquist

Posted on January 15, 2024January 23, 2024 by Augurian
.    In episode 55, Josh Becerra interviews Wendy Sorquist, the Director of Marketing over at Blaine Brothers, Inc who shares her wealth of experience and wisdom with us. Wendy’s journey is a testament to the power of strategic thinking, innovation,… Read More
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The Hidden Cost of Not Investing in Expertise

The Hidden Cost of Not Investing in Expertise

Posted on December 27, 2023 by Derrick Turner
The Hidden Cost of Not Investing in Expertise Drawing inspiration from Charlie Munger’s insightful quote, “If you’re not paying for an agency, you’re already paying for an agency”, this blog underscores the often-overlooked costs businesses incur when they opt not… Read More
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Augurian Welcomes Three New Members

Posted on December 20, 2023 by Augurian
We are excited to welcome three new members to our team at Augurian: Matt Davidson (Senior Analyst, Paid Media), Mason Hawk (Analyst, Paid Media) and Nicole Melancon (Operations Assistant). Meet Matt Davidson Matt has been in the digital marketing realm… Read More
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AI for Case Studies: How to Use ChatGPT to Create a Case Study

Posted on December 14, 2023December 15, 2023 by Cassie Burke
How to Use ChatGPT to Create a Case Study  Case studies are pivotal in content marketing. They play a critical role in helping decision-makers choose and champion the potential value of your offering. But after a while, publishing case studies… Read More
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stephanie alles augurian headshot and interview cover

Mastering Demand Generation and Leadership: EP54 W/ Stephanie Alles

Posted on December 4, 2023January 10, 2024 by Augurian
.    In this episode, join Josh Becerra and Steph Alles, the Director of Demand Generation at Uponor, as they dive into topics like demand generation, content marketing, and navigating challenges in the B2B manufacturing space. Steph shares insights on building… Read More
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jennifer jones augurian interview headshot

Are you Empowering or Micromanaging? EP53 W/ Jennifer Jones

Posted on November 20, 2023November 14, 2023 by Augurian
.    Jennifer Jones, the VP of Marketing at TIDI Products LLC, brings over two decades of experience in medical devices and diverse sales and marketing roles. Beyond being a seasoned marketer, Jones has discovered her passion for developing leaders, emphasizing… Read More
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heather boschke augurian interview

Discovering Your Entrepreneurial Freedom: ‘How I Work’ EP52 W/ Heather Boschke

Posted on November 6, 2023November 13, 2023 by Augurian
.    In episode 52 of “How I Work,” host Josh Becerra interviews Heather Boschke, a strategic marketing leader with over 20 years of experience that spans Fortune 20 companies to nonprofit organizations. In 2021, she left the corporate world and… Read More
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headshot of colleen kranz for augurian interview

Resilience, Purpose, and Growth: ‘How I Work’ EP51 W/ Colleen Kranz

Posted on October 23, 2023November 13, 2023 by Augurian
.    In episode 51 of “How I Work,” host Josh Becerra interviews Colleen Kranz, a strategic marketing and growth leader. Colleen’s journey through her career is an inspiring tale of embracing resilience, cultivating purpose, and driving growth through meaningful connections.… Read More
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susan rylance headshot for augurian blog cover

The Power of Strengths and Intrapreneurship: ‘How I Work’ EP50 W/ Susan Rylance

Posted on October 9, 2023November 13, 2023 by Augurian
.    In this episode of “How I Work,” host Josh Becerra interviews Susan Rylance, a business marketing growth strategist. Rylance shares her early experiences in retail management and how they taught her the importance of being customer-facing and building relationships… Read More
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2024 marketing planning

2024 Marketing Planning – Experts Answer 3 Questions Worth Considering

Posted on September 27, 2023September 27, 2023 by Augurian
It’s that time of year when every marketing leader is either knee deep into planning for next year. Or at minimum, they’re beginning to put their thoughts together for what the upcoming year will look like. Now more than ever,… Read More
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dena mayne headshot and augurian blog

Dena Mayne’s Journey from 3M to Keystone: ‘How I Work’ EP49

Posted on September 25, 2023September 26, 2023 by Augurian
.    In this episode of How I Work, our host, Josh Becerra from Augurian, sits down with Dena Mayne, the Chief Operating Officer of Keystone Group International. Prior to her role at Keystone, Dena enjoyed a remarkable 25-year career in… Read More
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