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Using Analytics To Find Why Traffic Dropped

Posted on November 22, 2016August 7, 2020 by Augurian
Hopefully you’ll never see crazy drops in traffic like the graph above – but if you do, here are some quick tips for using analytics to find why traffic dropped. 1. Characterize the Traffic Drop In other words, take a… Read More
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LinkedIn Conversion Tracking

Posted on August 22, 2016July 8, 2020 by Augurian
LinkedIn Conversion Tracking is a long awaited update that was recently announced!  It basically works the same as other conversion tracking scripts. First you need to add a small piece of Javascript code to your website. Like the Facebook and… Read More
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Google Analytics User Explorer Feature

Posted on May 19, 2016August 7, 2020 by Josh Becerra
Recently the Google Analytics User Explorer Feature was released. It’s a great new way for digital marketers to better understand and analyze individual user behavior. Basically each row represents a user and their associated metrics. This way you can begin… Read More
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Google Analytics Behavior Flow Report – Unpacked

Posted on May 14, 2014August 7, 2020 by Josh Becerra
Have you ever wondered what users do once they are on your website. Which page they start on and how they travel around your site, clicking from page to page? Are you interested in understanding what kind of content keeps… Read More
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Google Tag Manager – A Digital Marketer’s Best Friend

Posted on January 24, 2014August 7, 2020 by Josh Becerra
Tags have been used by digital marketers for quite some time to automatically capture and collect data about website users and what they are doing once they are on-site. Up until now, the problem has been that – in order… Read More
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E-Commerce Analytics that Matter

Posted on December 30, 2013August 7, 2020 by Josh Becerra
With Cyber-Monday and the holiday retail frenzy behind us it is time to look back at your e-commerce analytics and compare 2013 to 2012. It is important to analyze this because if something worked or didn’t work you need to… Read More
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