Intermediate Analytics

Hopefully you’ll never see crazy drops in traffic like the graph above – but if you do, here are some quick tips for using analytics to find why traffic dropped. 1. Characterize the Traffic Drop In other words, take a… Read More

LinkedIn Conversion Tracking is a long awaited update that was recently announced!  It basically works the same as other conversion tracking scripts. First you need to add a small piece of Javascript code to your website. Like the Facebook and… Read More

Recently the Google Analytics User Explorer Feature was released. It’s a great new way for digital marketers to better understand and analyze individual user behavior. Basically each row represents a user and their associated metrics. This way you can begin… Read More

Have you ever wondered what users do once they are on your website. Which page they start on and how they travel around your site, clicking from page to page? Are you interested in understanding what kind of content keeps… Read More

Tags have been used by digital marketers for quite some time to automatically capture and collect data about website users and what they are doing once they are on-site. Up until now, the problem has been that – in order… Read More

With Cyber-Monday and the holiday retail frenzy behind us it is time to look back at your e-commerce analytics and compare 2013 to 2012. It is important to analyze this because if something worked or didn’t work you need to… Read More