Bid strategy test leads to 170% increase in conversion value

Paid Media | Real Estate

One of the largest real estate agencies in Minnesota was looking to gain business in key cities through Google Search. For this campaign, we had been using a max conversion bid strategy with limited success.

To improve performance for this specific city, Augurian’s Organic Search team set up an experiment to test a max conversion value bid strategy against max conversion. The max conversion value bid strategy allowed us to optimize towards higher value conversion actions and drive more leads for the agency.

  • 12% lower average CPC
  • 100% increase in conversion rate
  • 170% increase in conversion value
Analyst, Paid Media at Augurian
Dylan Sherman
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