Paid Media Win: Bid strategy test leads to 170% increase in conversion value

One of the largest real estate agencies in Minnesota was looking to gain business in key cities through Google Search. For this campaign, we had been using a max conversion bid strategy with limited success.

To improve performance for this specific city, we set up an experiment to test a max conversion value bid strategy against max conversion. The max conversion value bid strategy allowed us to optimize towards higher value conversion actions and drive more leads for the agency.

  • 12% lower average CPC
  • 100% increase in conversion rate
  • 170% increase in conversion value
Analyst, Paid Media at Augurian
Dylan Sherman
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