PDP button color test results in $43,121 projected annual increase in revenue

A major e-commerce client is going through a web redesign, and was looking for some data-backed recommendations for the updated PDP button color. We ran an A/B test with three different variants, and discovered that an updated button color would lead to more conversions and consequently more revenue.

  • 148% increase in conversion rate when comparing winning variant to original button color
  • $1,087 additional revenue generated by button color CRO test on just one PDP page
  • $43,121 additional annual revenue projected when same button color applied to all PDP pages
Analyst, Organic Search at Augurian
Monica Synstelien
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