A major e-commerce client is going through a web redesign, and was looking for some data-backed recommendations for the updated PDP button color. We ran an A/B test with three different variants, and discovered that an updated button color would lead to more conversions and consequently more revenue.
- 148% increase in conversion rate when comparing winning variant to original button color
- $1,087 additional revenue generated by button color CRO test on just one PDP page
- $43,121 additional annual revenue projected when same button color applied to all PDP pages