monica synstelien augurian headshot

Monica Synstelien

Monica discovered her passion for digital marketing as a consultant. What started as social media and community management for one brand quickly expanded to developing creative digital marketing plans and brand guides for a diverse portfolio of small companies and nonprofits across Minnesota.

With professional values rooted in utility and a mantra of “helping businesses be present online,” it is her love of helping people which makes her a stellar marketer. Her favorite thing about SEO is the dynamic nature of its constant evolution. As a lifelong learner, she loves constantly improving her mastery of digital marketing concepts to deliver measurable results for clients.

Random facts:

  • Monica is a licensed advanced practice esthetician and is always ready to talk about the latest trends in skincare and wellness.
  • She is a proud pet mom to two cats and one dog.
  • Despite being a dedicated digital marketer, Monica is also an avid camper and makes an effort to spend her weekends “off the grid”.



PDP button color test results in $43,121 projected annual increase in revenue

A major e-commerce client is going through a web redesign, and was looking for some data-backed recommendations for the updated PDP button color. Augurian’s Organic Search team ran an A/B test with three different variants, and discovered that an updated button color would lead to more conversions and consequently more revenue. 148% increase in conversion…

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home exterior

Adding one word to banner CTA resulted in a 766.67% YoY increase in conversions

A family-owned exterior home remodeling company was hoping to increase the amount of inbound consultation requests for their services. This company utilized a site-wide banner CTA which prompted users to request a consultation, however didn’t highlight that the consultation would be free. Recognizing the opportunity to affect user behavior by reducing friction and elevating this…

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