A Minnesota Real Estate Agency wanted to drive more potential real estate agents to apply on their recruiting pages. This agency recently began offering free licensing education, but they weren’t explicitly calling that out on their pages. The Paid Media Team worked to set up two CRO tests including “Free” in the H1 and H2 separately. These tests ran for about 60 days to gather statistically significant data. In both cases, the tests yielded fantastic results, driving significant increases in conversions.
- Adding “Free” to the H1 drove a 3,255% increase in conversion rate.
- Adding “Free” to the H2 drove a 2,598% increase in conversion rate.