75% of New Blog Users Live in Client Sales Territory

Content Marketing | Retail
home exterior remodel

An exterior remodeling business for homeowners in Wisconsin partnered with Augurian’s SEO content marketing team in early 2021. While our content marketing efforts were driving tons of traffic, these efforts weren’t bringing in as much quality traffic in their sales territories as they would have liked. In an effort to help them reach a more targeted, local audience, we created a high-funnel blog about lakes in Wisconsin. The blog has:

  • Been featured on Google Discover: within just three days of publication
  • Attracted over 600 new users: since publication
  • 79% of sessions are ‘engaged sessions’: per GA’s new definition, “sessions that lasted 10 seconds or longer, or had 1 or more conversion events or 2 or more page or screen views”
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