Document Ads Boost Conversion Rate & Decrease Cost Per Lead by $50+

Paid Media | High Tech

An industrial IoT technology company partnered with Augurian’s paid media team to find a solution to generate lead form submissions and ultimately lower cost per conversions for its modem & router products in medical & electric vehicle infrastructure industries. To support this, we incorporated LinkedIn’s new document ad types in combination with their ongoing single image ads to test if they would improve KPIs.


  • Document Ads Increased conversion rates by 5-7% compared to single image ads
  • Document Ads lowered overall cost per lead by $50-60


Senior Analyst, Paid Media at Augurian
Jordan Janousek
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