Tracking offline outcomes drives better optimizations

Marketing Analytics | Higher Education
outdoor hallway of a university

An elite private university and their stakeholders were interested in tracking outcomes of the leads they were bringing in through various channels. Augurian’s analytics team was able to surface a tracking key from google analytics and bring it into their CRM with each successful lead submission. As a result the client can now speak to outcomes past getting the lead, such as whether they were spam or when a prospect successfully enrolled. The new data will help them improve their marketing budgets allocations each year by understanding which tactics were truly driving the right conversations.

  • Identified and passed individual anonymous key into admissions CRM in order to connect with digital marketing tracking
  • Gained the ability to see outcomes of marketing campaigns at a tactical level to determine which efforts were driving return on investment
Director, Services at Augurian
Derrick Turner is a Partner and Director of Services at Augurian. Derrick has a passion for digital media and has seen how effective it can be when managed by the right hands. A digital marketing veteran, Derrick has executed successful campaigns across many industries. He has an interest in connecting strategies, teams, & platforms together to support business objectives.
Derrick Turner
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