An elite private university and their stakeholders were interested in tracking outcomes of the leads they were bringing in through various channels. Augurian’s analytics team was able to surface a tracking key from google analytics and bring it into their CRM with each successful lead submission. As a result the client can now speak to outcomes past getting the lead, such as whether they were spam or when a prospect successfully enrolled. The new data will help them improve their marketing budgets allocations each year by understanding which tactics were truly driving the right conversations.
- Identified and passed individual anonymous key into admissions CRM in order to connect with digital marketing tracking
- Gained the ability to see outcomes of marketing campaigns at a tactical level to determine which efforts were driving return on investment
Director, Services at Augurian
Derrick Turner is a Partner and Director of Services at Augurian. Derrick has a passion for digital media and has seen how effective it can be when managed by the right hands. A digital marketing veteran, Derrick has executed successful campaigns across many industries. He has an interest in connecting strategies, teams, & platforms together to support business objectives.
Latest posts by Derrick Turner (see all)
- How to Assess the Performance of Your Marketing Analytics Team (Which You May Not Have) - March 26, 2024
- The Hidden Cost of Not Investing in Expertise - December 27, 2023
- 11 Signs It’s Time to Fire Your Digital Marketing Agency - July 5, 2023
