Digital Marketing

Just in case you missed the first webinar in our Conversions Count Webinar Series We talked about how catching a website visitor’s attention isn’t easily achieved and how to create focus by eliminating the distraction of superfluous messages, options, images,… Read More

Everybody is talking mobile marketing these days – as well they should – it’s only going to keep growing and growing and growing! Here is a graphic from Business Insider showing smartphone penetration. So what does that mean for your… Read More

Everyone has unique life experiences. These experiences color the way they see the world.  We call the lenses by which your target audience views your website – their perceptual filters. Imagine it like this: By experimenting with imagery on your… Read More

It’s time to start talking the language business owners understand – leads and sales. It seems like every day I read blogs, articles, case studies and whitepapers by pundits and experts talking about the ROI of online marketing.  Lots are… Read More