Augurian

Many B2B marketers understand that the more you can connect your content with a particular audience’s interest the better positioned a company is to build a relationship with them and generate better, higher quality leads. One way to do this… Read More

In their Spotlight on Best Practices: An Insider’s Guide to Effective LinkedIn Campaigns – LinkedIn published a number of awesome examples of how you can significantly improve results by A/B testing on LinkedIn. No matter how data-driven your marketing strategy… Read More

In September LinkedIn released its Spotlight on Best Practices: An Insider’s Guide to Effective LinkedIn Campaigns. The guide is full of great LinkedIn campaign best practices, examples of successful campaigns and tips on how to best leverage LinkedIn – primarily… Read More

These days if you read any consumer review survey you’ll find that consumers trust online reviews almost as much (and in some cases more) than personal recommendations. So, if you’ve got products you are selling on Google Shopping it is… Read More

Do you have a product or service that is dependent on the weather? Does the weather influence how consumers search for what you sell? Imagine if you could trigger ads based on weather. Well, you can and it works! Targeting… Read More

Imagine eating a quick lunch at a restaurant patio while searching Google on your mobile device for a new pet toy for your favorite four legged friend. You find a cool toy via Google shopping and all the sudden you’re… Read More

Google mobile ad innovations are coming faster and faster these days. This is obviously in recognition of the fact that we now live in a mobile-first world. If you need a visual to help you wrap your head around what… Read More