Augurian

In their Spotlight on Best Practices: An Insider’s Guide to Effective LinkedIn Campaigns – LinkedIn published a number of awesome examples of how you can significantly improve results by A/B testing on LinkedIn. No matter how data-driven your marketing strategy… Read More

In September LinkedIn released its Spotlight on Best Practices: An Insider’s Guide to Effective LinkedIn Campaigns. The guide is full of great LinkedIn campaign best practices, examples of successful campaigns and tips on how to best leverage LinkedIn – primarily… Read More

These days if you read any consumer review survey you’ll find that consumers trust online reviews almost as much (and in some cases more) than personal recommendations. So, if you’ve got products you are selling on Google Shopping it is… Read More

Do you have a product or service that is dependent on the weather? Does the weather influence how consumers search for what you sell? Imagine if you could trigger ads based on weather. Well, you can and it works! Targeting… Read More

Imagine eating a quick lunch at a restaurant patio while searching Google on your mobile device for a new pet toy for your favorite four legged friend. You find a cool toy via Google shopping and all the sudden you’re… Read More

Google mobile ad innovations are coming faster and faster these days. This is obviously in recognition of the fact that we now live in a mobile-first world. If you need a visual to help you wrap your head around what… Read More

Have you ever wanted to know the price of a product or service and turned to a Google search for your answer? Of course you have! Up until now you normally would have to find the manufacturer or service provider’s… Read More

Have you been paying attention to the growth in ad-blocking software? Have you thought about how this might shape your digital marketing strategies in the future? A number or articles have been written about how Ad-Blocking software is slowly becoming… Read More