Augurian, Author at Augurian

Product Ratings on Google Shopping

Posted on September 26, 2016August 7, 2020 by Augurian

These days if you read any consumer review survey you’ll find that consumers trust online reviews almost as much (and in some cases more) than personal recommendations. So, if you’ve got products you are selling on Google Shopping it is… Read More

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Google Merchant Promotions

Posted on September 16, 2016August 7, 2020 by Augurian

You know what they say: “A picture is worth a thousand words.” That is why Google Shopping Campaigns have become such a favorite tactic for e-commerce advertisers to get their products in front of prospective shoppers. These campaigns give online… Read More

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Trigger Ads Based On Weather

Posted on September 13, 2016August 7, 2020 by Augurian

Do you have a product or service that is dependent on the weather? Does the weather influence how consumers search for what you sell? Imagine if you could trigger ads based on weather. Well, you can and it works! Targeting… Read More

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Google’s Local Inventory Ads

Posted on September 2, 2016July 8, 2020 by Augurian

Imagine eating a quick lunch at a restaurant patio while searching Google on your mobile device for a new pet toy for your favorite four legged friend. You find a cool toy via Google shopping and all the sudden you’re… Read More

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LinkedIn Conversion Tracking

Posted on August 22, 2016July 8, 2020 by Augurian

LinkedIn Conversion Tracking is a long awaited update that was recently announced! It basically works the same as other conversion tracking scripts. First you need to add a small piece of Javascript code to your website. Like the Facebook and… Read More

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Google Mobile Ad Innovations

Posted on August 12, 2016August 7, 2020 by Augurian

Google mobile ad innovations are coming faster and faster these days. This is obviously in recognition of the fact that we now live in a mobile-first world. If you need a visual to help you wrap your head around what… Read More

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Which PPC Metrics Really Matter?

Posted on August 3, 2016August 7, 2020 by Augurian

Many car models come in different trim levels. For example many Toyota models come in LE, XLE, or Limited – every time you move up a trim level your vehicle will come with a bunch of new features and benefits.… Read More

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Recap :: Augurian Open House

Posted on July 22, 2016July 8, 2020 by Augurian

Last night we held our Open House! Thanks to all of our clients, partners, colleagues, friends and family that attended. Here are are few of the pictures from the evening: Pre-party antics! Party Time! … Read More

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Adwords Imported Call Conversions

Posted on July 21, 2016August 7, 2020 by Augurian

Adwords imported call conversions were just announced today. Up until now the only way you could attribute call conversions through Adwords was by call length. Well, not anymore. With Adwords imported call conversions you just need to track call details… Read More

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New AdWords Price Extensions

Posted on July 19, 2016August 7, 2020 by Augurian

Have you ever wanted to know the price of a product or service and turned to a Google search for your answer? Of course you have! Up until now you normally would have to find the manufacturer or service provider’s… Read More

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Growth in Ad-Blocking Software

Posted on July 8, 2016August 7, 2020 by Augurian

Have you been paying attention to the growth in ad-blocking software? Have you thought about how this might shape your digital marketing strategies in the future? A number or articles have been written about how Ad-Blocking software is slowly becoming… Read More

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Google’s New Customer Match for Shopping

Posted on July 1, 2016August 7, 2020 by Augurian

If you ask most businesses who their best customers are – the answer will most likely be “repeat customers”! That’s right loyal customers are an engine that can drive business success. For awhile now, Google has allowed businesses to target… Read More

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Blog

Product Ratings on Google Shopping

Google Merchant Promotions

Trigger Ads Based On Weather

Google’s Local Inventory Ads

LinkedIn Conversion Tracking

Google Mobile Ad Innovations

Which PPC Metrics Really Matter?

Recap :: Augurian Open House

Adwords Imported Call Conversions

New AdWords Price Extensions

Growth in Ad-Blocking Software

Google’s New Customer Match for Shopping

Our Brand Promise

Industries

Resources