Arin Arpinar, Author at Augurian

Paid Media Marketing During a Recession

Posted on September 1, 2022 by Arin Arpinar

Unless you live under a rock, you’ve probably heard the terms “recession” and “uncertainty” communicated more frequently in the news and at work recently. In all seriousness, this is a difficult time for many Americans, and we can empathize with… Read More

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The Google Ads ETA Sunset is Coming in July – Get Your Accounts Ready

Posted on June 2, 2022 by Arin Arpinar

If you’ve been living under a rock in the world of PPC marketing, you might not have heard that expanded text ads (ETAs) are retiring on June 30, 2022, meaning advertisers will no longer be able to create or edit… Read More

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The Top 6 B2B Paid Media Channels to Test in 2022

Posted on April 5, 2022April 20, 2022 by Arin Arpinar

In paid media advertising, we break out our budget into two categories: core and edge. Core is what we know works. Core tactics should be fully funded. Edge are net new tests we’re running that can fail. If we find… Read More

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7 B2B Marketing Trends to Watch in 2022

Posted on February 17, 2022April 7, 2022 by Arin Arpinar

Rising inflation, supply chain issues, covid variant fire drills, rising interest rates, and the great resignation “employee-driven job market” are a handful of some of the major trends that are affecting our economy in 2022. The goal of this blog… Read More

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Mental Health Awareness – The Importance of Practicing Self Love

Posted on May 15, 2020July 8, 2020 by Arin Arpinar

As part of Augurian’s Mental Health Awareness Month programming – Augur Arin shares his thoughts on mental health, his experience with depression and anxiety and the new practices he’s incorporated into his day-to-day that have helped him improve his own… Read More

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How to Avoid Burnout

Posted on May 5, 2020July 8, 2020 by Arin Arpinar

How to Avoid Burnout Covid-19 social distancing measures making you feel burnt out? You are not alone. As someone that struggles with anxiety, these last few weeks have been tough. One day the introvert in me is thriving. I cook… Read More

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Google Ads Bidding Strategies to Test In 2020

Posted on December 23, 2019July 8, 2020 by Arin Arpinar

To dominate the Google Ads landscape in 2020, advertisers must be strategic with how they bid. In this video, Senior Analyst Arin Arpinar outlines four bidding strategies that will level up your Google Ads in 2020. Find out exactly when… Read More

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What You Need To Know About The New Facebook HEC Restrictions

Posted on September 13, 2019July 8, 2020 by Arin Arpinar

After facing a series of lawsuits, Facebook updated its platform on August 26, 2019 for housing, employment, and credit ads – called the HEC restrictions update. This post details what you need to know about the new Facebook HEC Restrictions.… Read More

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Optimize Post-conversion Marketing to Turn Leads into Sales

Posted on August 5, 2019April 12, 2022 by Arin Arpinar

If your company’s lead generation strategy is solely focused on creating a high volume of leads, it is most likely experiencing poor lead quality and a low percentage of leads are turning into opportunities or sales. To address this problem,… Read More

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US Women’s Soccer Scores BIG on Google Trends

Posted on July 15, 2019July 8, 2020 by Arin Arpinar

The United States women’s national soccer team won their 4th World Cup title with a 2-0 win against the Netherlands on July 7th, 2019. The team overcame a lot of opposition both on and off the field, broke many records,… Read More

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Prioritized ALPHA BETA Structure – Puts You Ahead Of The Curve

Posted on July 10, 2019July 8, 2020 by Arin Arpinar

Our paid media team constantly strives to push the boundaries with innovative tests around messaging, bidding, audiences, and budget management. Read on to learn how we tested a prioritized alpha beta structure, how it worked and what we learned. Over… Read More

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Paid Search Conquesting / Competitive Bidding Game of Thrones photo

Opinion: Conquesting – Bidding on Competitor Keywords to Win in Paid Search

Posted on September 7, 2018July 8, 2020 by Arin Arpinar

By Arin Arpinar and Austin Voigt. Paid search advertising is exactly like Game of Thrones. There is absolutely no difference whatsoever, they are the same thing. Don’t @ me. One minute, you’re sitting comfortably on the Iron Throne, at the… Read More

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Blog

Paid Media Marketing During a Recession

The Google Ads ETA Sunset is Coming in July – Get Your Accounts Ready

The Top 6 B2B Paid Media Channels to Test in 2022

7 B2B Marketing Trends to Watch in 2022

Mental Health Awareness – The Importance of Practicing Self Love

How to Avoid Burnout

Google Ads Bidding Strategies to Test In 2020

What You Need To Know About The New Facebook HEC Restrictions

Optimize Post-conversion Marketing to Turn Leads into Sales

US Women’s Soccer Scores BIG on Google Trends

Prioritized ALPHA BETA Structure – Puts You Ahead Of The Curve

Opinion: Conquesting – Bidding on Competitor Keywords to Win in Paid Search

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