Performance Max Campaign Results in a 700% Increase in ROAS

Paid Media | B2C
little kid looking through telescope at museum

A Twin Cities staple attraction and historical museum proudly noted as one of the original clients for Augurian. Looking to expand their online presence across the Google network, this client served as a perfect guinea pig for the new Google Ads Performance Max campaign type. Our Paid Media team was able to leverage Search, Shopping and Display networks to deliver a low-cost, efficient campaign with a fantastic return on ad spend.

  • 150% in Conversion Value in half the time: $1,700 to $4,200 in just over two weeks
  • 80% Decrease in CPC: $1.22 to $0.24
  • 75% Decrease in Cost Per Conversion: $6.60 to $1.63
Senior Analyst, Paid Media at Augurian
Payson Merkel
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