New Responsive Search Ads Drive Online Liquor Sales

Paid Media | Retail
photo of liquor store

A local midwest grocery chain was working with Augurian’s Paid Media Team to expand their online sales. As one existing search ad type (ETAs) became deprecated, we needed to adapt to testing a new ad type (RSAs). We adapted our current ads to fit into the new ad type – which ended up being a simple change that made a big impact. This change resulted in:

  • 101% increase in revenue
  • 40% increase in new account creations
  • 17% increase in CTR


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