A local midwest grocery chain was working with Augurian’s Paid Media Team to expand their online sales. As one existing search ad type (ETAs) became deprecated, we needed to adapt to testing a new ad type (RSAs). We adapted our current ads to fit into the new ad type – which ended up being a simple change that made a big impact. This change resulted in:
- 101% increase in revenue
- 40% increase in new account creations
- 17% increase in CTR
Manager, Paid Media at Augurian
Latest posts by Maddy Goeser (see all)
- A Quick Guide to Google Ads Conversion Tracking - April 6, 2022
- Complete Guide to SaaS PPC Advertising Tactics - December 22, 2021
- Augur Insights #3: Doubling Conversion Rates With Google Audiences - August 13, 2019
