Clients rely on Josh for expert conversion optimization and consider him a true thought leader. Highly skilled at making complex data intelligible, Josh excels at creating clarity during client meetings and in providing reports that focus on the most important aspects of a client’s digital marketing initiatives.
Sean Higgins is the founder and CEO of BetterYou, a cutting-edge AI companion that helps users spend more time on the things that matter despite the noise of our digital era. He’s a serial SaaS entrepreneur in the HR and productivity space with expertise in behavior change. How I Work, Episode 16 with Sean Higgins…
Episode 15 of ‘How I Work’ features Josh Becerra talking SaaS marketing with Ryan Truax, Director of Marketing over at Sportsdigita – a cloud based sales enablement program for the sports and enterprise industry. Ryan explains the differences he has experienced working in both B2B and B2C organizations, goes into depth on his leadership approach…
After spending a lot of time talking with perspective customers of Augurian, I’ve come to the realization that many prospects aren’t even sure what to look for in a digital marketing agency. So, I wanted to share my take on our industry and how to find the right marketing agency. When looking for a digital…
Adwords Salesforce Integration Does your company use Salesforce? Are you advertising using AdWords? Would you like to correctly attribute which channel your leads and sales are coming from? If you answered “YES” to all of these questions, then you’ll be thrilled to learn about this new Adwords Salesforce Integration! Now you’ll be able to automatically…
We are thrilled to welcome Augurian’s newest team member, Derrick Turner! Derrick plays a very important role at Augurian as a Paid Media Manager. Derrick helps clients understand their own customers’ journeys and then optimize them to maximize business impact. He is responsible for connecting technologies, strategies, and talent in an organized and efficient manner. Derrick graduated with…
Recently the Google Analytics User Explorer Feature was released. It’s a great new way for digital marketers to better understand and analyze individual user behavior. Basically each row represents a user and their associated metrics. This way you can begin to filter, sort and segment in ways that identify the most interesting and/or engaged users….
As many of you know we launched our new company Augurian back in March of this year. Thanks to all of our clients, partners, colleagues, friends and family for attending our launch party at Day Block Brewing. One of the questions we were asked a lot at our launch party was: “What does Augurian mean?”…
grat·i·tude ˈɡradəˌt(y)o͞od/ noun the quality of being thankful; readiness to show appreciation for and to return kindness. We’ve been blessed in so many ways in 2015 and we would like to say thanks to all our clients, partners, friends and family that continue to accompany us on this journey! Happy Thanksgiving!
Here are a 3 ways you can get more out of your Adwords campaigns- so you can crush it this holiday season! 1. Use the mobile bid adjustment simulator to optimize your mobile bids at the campaign level to see how adjusting your mobile bids can help increase traffic to your mobile site. 2. Identify…
Instead of never ending mall marathons, Google is finding that shoppers are doing their holiday shopping in the moments that they have throughout their busy daily lives. This type of shopping has led to shorter, more purposeful mobile shopping sessions. Here is some crazy data to back this up: – Shoppers now spend 7% less…