SaaS Metrics and KPIs Archives

5 Best Books On SaaS Metrics from Starting up to Scaling

Posted on September 15, 2021April 15, 2022 by Kim Dohner

If you are new to SaaS, the sheer volume of available metrics to track, calculate, and analyze can be overwhelming. That’s why it’s important to take time to learn about metrics in the early stages of your company’s growth. To… Read More

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Top 5 SaaS Retention Metrics

Posted on June 2, 2021April 15, 2022 by Augurian

SaaS retention metrics can be powerful tools for any software-as-a-service company. However, with numerous metrics to choose from, knowing which ones to use is just as important as choosing data-driven marketing in the first place. SaaS is an extremely fast-growing… Read More

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SaaS Metrics Guide: 15 KPIs To Track & Measure Growth

Posted on May 14, 2021April 15, 2022 by Augurian

Wondering which SaaS metrics to track to increase profits? Many SaaS companies don’t know which metrics to track, so they take a guess and end up with irrelevant data. We‘ve put together a comprehensive guide to answer all your questions… Read More

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What is ARR?

Posted on March 23, 2021April 15, 2022 by Augurian

What is ARR and Why Does it Matter for SaaS Companies? Have you heard of ARR? Are you wondering if it is really a metric your SaaS company needs to measure? ARR, or annually recurring revenue, is a key metric… Read More

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What is MRR? A Complete Guide to Monthly Recurring Revenue

Posted on March 9, 2021April 15, 2022 by Augurian

MRR, or monthly-recurring-revenue, helps you understand your SaaS company’s health in a snapshot. In this article, we will explain what this metric is, how to calculate it for your own business, and exactly why it is so important to track… Read More

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SaaS Churn: What it is, How to Calculate, and Industry Benchmarks

Posted on February 26, 2021April 15, 2022 by Augurian

SaaS Churn: What it is, How to Calculate, and Industry Benchmarks Acquiring new business is important, but retaining the clients you have is even more important to your SaaS company’s success. If you are reading this article, you are already… Read More

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Share of Voice Calculation: How to Measure and Grow SOV

Posted on October 25, 2015January 28, 2022 by Augurian

Calculating share of voice for paid search can be a challenge, but one that is well worth the effort. SOV can help drive visits to your website and keep traffic from your competitors’ sites, resulting in new opportunities and increased… Read More

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SaaS Metrics and KPIs

5 Best Books On SaaS Metrics from Starting up to Scaling

Top 5 SaaS Retention Metrics

SaaS Metrics Guide: 15 KPIs To Track & Measure Growth

What is ARR?

What is MRR? A Complete Guide to Monthly Recurring Revenue

SaaS Churn: What it is, How to Calculate, and Industry Benchmarks

Share of Voice Calculation: How to Measure and Grow SOV

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