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ashleigh wilson blog cover

Putting People First: ‘How I Work’ EP26 with Ashleigh Wilson (AuditMate)

Posted on October 10, 2022September 26, 2022 by Augurian
Ashleigh Wilson is the founder and CEO of AuditMate, the first-ever elevator auditing system built to empower property managers and owners to get the full value of their elevator maintenance contract. Ashleigh is a self-proclaimed elevator nerd that grew up… Read More
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Esra Kucukciftci

Pricing Doesn’t Just Mean Prices: ‘How I Work’ EP25 with Esra Kucukciftci (Pricing Innovations)

Posted on September 26, 2022September 26, 2022 by Augurian
Esra Kucukciftci is a pricing and monetization strategy consultant that founded Pricing Innovations, a boutique product consultancy. Esra is the creator of Pricing Canvas™, and before founding Pricing Innovations, she worked in technology, e-commerce, and numerous SaaS businesses, How I… Read More
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michael diego headshot and blog cover

The Benefits of Influencer Marketing: ‘How I Work’ EP24 with Michael Diego (Wise Assistant)

Posted on September 12, 2022September 9, 2022 by Augurian
Michael Diego is the Co-Founder and CEO of Wise Assistant, a word-of-mouth marketing platform that helps aspiring creative solopreneurs start and run their business, grow, and monetize their personal brands. Michael has experience building teams, products, and businesses from the… Read More
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andrew davies headshot and blog cover

The Entrepreneurial Journey: ‘How I Work’ EP23 with Andrew Davies (Paddle)

Posted on August 29, 2022August 29, 2022 by Augurian
Andrew Davies is the CMO of Paddle, a payments infrastructure platform for high-growth SaaS companies serving over 3000 customers. He has more than 20 years of experience in start-ups ranging from leading global demand, advisory and consultancy, and even teaching.… Read More
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what is b2b saas

B2B SaaS: What it is and Why You Should Care 

Posted on August 8, 2022August 8, 2022 by Augurian
What is a B2B SaaS company? What is B2B SaaS marketing, and how does it differ from traditional marketing? How can a company grow within the B2B SaaS industry? We’ll discuss all of that and more in this article. The… Read More
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bryan clayton blog cover

One-Channel Distribution & Asynchronous Mentors: ‘How I Work’ EP22 with Bryan Clayton (GreenPal)

Posted on May 23, 2022 by Augurian
Bryan Clayton is the CEO and Co-Founder of GreenPal, an online marketplace connecting homeowners with local lawn care professionals. He’s a dedicated entrepreneur who began in the landscaping industry, started a business that was later acquired, and proceeded to excel… Read More
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BuildtheBestLandingPageforYourSaaS

Build the Best Landing Page for Your SaaS

Posted on May 11, 2022 by Augurian
8 Best Practices When Building a SaaS Landing Page Don’t waste your time filtering articles, lists, or third-party review sites. We’ve compiled best practices and examples, and observations to save you time and energy when optimizing your landing page. You… Read More
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george-hadjiyanis-blog-cover

Startup Acquisitions and Effective Testing: ‘How I Work’ EP21 with George Hadjiyanis (Launch Avenue)

Posted on May 2, 2022 by Augurian
George Hadjiyanis founded Launch Avenue to lead small to mid-sized B2B organizations throughout early and growth stages. George is a SaaS and cloud marketing executive with over 20 years of experience in business development, marketing, and product management for B2B… Read More
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peter-zaballos-blog-cover

“User-Manuals” and “Right-a-Lots”: ‘How I Work’ EP20 with Peter Zaballos (Authentic Brand)

Posted on April 11, 2022April 11, 2022 by Augurian
Peter Zaballos is a Fractional CMO at Authentic Brand, a community of Fractional Chief Marketing Officers helping growing businesses build revenue and achieve healthy growth through a unique business model. Peter is a seasoned CMO that turned his 2.3 college… Read More
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Blog Cover of Jeff Imm

Finding a Product Core and Sticking To It: ‘How I Work’ EP19 with Jeff Imm (Click360)

Posted on March 21, 2022March 23, 2022 by Autumn Iwanok
Jeff Imm is a Co-Founder and Investor of Click360, a SaaS platform that calculates ROI using End-to-end using Multi-Touch Attribution models to split revenue from an opportunity based on all of its contributing activities. It then uses AI deep learning… Read More
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Chasing Curiosity and Doing Data Right: ‘How I Work’ EP18 with Joseph Rueter (Vivront)

Posted on March 7, 2022March 8, 2022 by Autumn Iwanok
Joseph Rueter is the founder and CEO of Vivront, a cutlery sharpening service by mail that simultaneously supports school nutrition challenges. He’s a dedicated entrepreneur, having founded multiple companies leveraging software innovation, product development, and his “do it yourself” attitude.… Read More
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Bridging The Gap Between Sales and Marketing: ‘How I Work’ EP17 with Chris Bixby (Sezzle)

Posted on February 21, 2022 by Augurian
Chris Bixby is the VP of Growth at Sezzle, a purpose-driven digital payments company with a point of sale financing option for consumers that other traditional forms of credit have typically left behind. Chris is the jack of all trades… Read More
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