Intermediate SEO Blog - Augurian

digital-marketing-roi-metrics

10 Metrics To Measure Your Digital Marketing ROI

Posted on August 10, 2021November 24, 2021 by Augurian

Digital marketing campaigns need to be treated as investments – at least, that’s what we believe at Augurian. The best way to tie a digital investment to overall performance is by calculating Return on Investment (ROI). But with so many… Read More

Is There No Such Thing as Bad Publicity Trump

Trumpalytics: Does Bad Publicity Help or Hurt SEO?

Posted on October 18, 2017July 8, 2020 by Augurian

Throughout the 2016 election, Donald Trump dominated the news cycle. Whether intentional or not, many – including statistics blog 538 have speculated that his often controversial remarks led to more press, eventually helping him to become President of The United… Read More

Voice Search Microphone

5 Ways Voice Search is Affecting Your Brand

Posted on January 12, 2017July 8, 2020 by Augurian

Google, Amazon, Microsoft, IBM and many more companies have all recently entered the smart personal assistant market. With products such as Alexa that allow users to search the web with voice commands, these companies have pioneered a new way for… Read More

SEO Website Migration Strategy Guide

Posted on November 28, 2016August 7, 2020 by Augurian

Your Guide to Creating a Bulletproof Website Migration SEO Strategy A website migration is one of the most challenging tasks to complete. From discovering the nuances of transferring from one platform to another, to minimizing the loss of severe SEO… Read More

Eliminate conversion road blocks by optimizing your information architecture

Posted on May 28, 2013July 8, 2020 by Josh Becerra

Just in case you missed the second webinar in our Conversions Count Webinar Series We talked about how information architecture can influence how much mental processing a visitor needs to do in order to convert. By optimizing for clarity you… Read More