Augurian Archives

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What Is Evergreen Content? How Evergreen Marketing Works

Posted on March 11, 2025March 11, 2025 by Jonah Jelinski

Digital content, such as blogs and articles, is created to reach a target audience and provide answers to their queries. However, its long-term performance depends on whether it’s evergreen content. What does evergreen mean in marketing? Evergreen content remains relevant… Read More

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SEO Metrics Prioritize the SEO KPIs that Actually Matter

SEO KPIs: Prioritize These 6 SEO Metrics That Truly Matter

Posted on June 21, 2024June 21, 2024 by Shinhee Son

You’ve invested time and money in SEO, expecting better results like more website visitors and higher search rankings. But the results aren’t meeting your expectations. Your SEO data feels like a mess, with numbers scattered everywhere. Your team or agency… Read More

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PPC Metrics: Prioritize These 6 PPC KPIs That Truly Matter

Posted on June 21, 2024 by Alex Kingson

Many brands are stuck investing time and money into paid advertising, expecting more leads and sales, but the results aren’t what they hoped for. Your data can feel like a cluttered room, with piles of numbers everywhere. Your team or… Read More

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Marketing Director’s Guide to Maximizing Your Google Ads Budget

Posted on April 10, 2024 by Maddy Goeser

Navigating Google Ads budgets is crucial yet challenging, especially when you’re trying to push your company ahead in a competitive market. You’re probably here because you’re looking for effective strategies to maximize every dollar and drive substantial growth but are… Read More

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From eCommerce to B2B: Unpacking Google Ads Pros & Cons by Industry

Posted on April 1, 2024 by Maddy Goeser

If you’re stepping into marketing within a new industry or adapting to a different business model, you may discover that your go-to paid media tactics aren’t performing as well as you’d hoped. This adjustment can be tough, but rest assured,… Read More

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How to Assess the Performance of Your Marketing Analytics Team (Which You May Not Have)

Posted on March 26, 2024March 26, 2024 by Derrick Turner

You know that marketing analytics is pivotal in driving business growth and understanding consumer behavior. If you have the right setup, you can leverage it into actionable digital marketing tactics. However, for marketing leaders with limited resources like yourself, evaluating… Read More

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Marketing Director’s Guide to Doing an SEO Audit

Posted on March 20, 2024March 20, 2024 by Steve Brockhaus

You’re here because you need to assess and re-focus your SEO strategy. When developing a comprehensive digital marketing plan, a well-crafted SEO strategy is not just a nice-to-have—it’s a critical component of your marketing arsenal. In digital marketing, Search Engine… Read More

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Mastering Marketing: EP58 W/ Terra L. Fletcher

Posted on March 4, 2024March 3, 2024 by Augurian

. In this episode, Josh Becerra sits down with Terra L. Fletcher, a seasoned marketing speaker, author, and fractional CMO, to unravel her remarkable career journey. From her beginnings as a freelancer to her current role as a fractional CMO,… Read More

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The Era of Disruption: EP57 W/ Debbie Schwake

Posted on February 19, 2024March 2, 2024 by Augurian

. Debbie Schwake, a marketing expert with over 25 years of experience, sits down with Josh Becerra to discuss the challenges of leadership in the era of disruption. She identifies four pillars of chaos: generations, leadership, consumer behavior, and the… Read More

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A Fractional CMO’s Guide to Business Growth: EP56 W/ Barb Bertsch

Posted on January 29, 2024February 15, 2024 by Augurian

. Barb Bertsch from Authentic sits down with Josh Becerra in episode 56 of How I Work. Barb is a Fractional CMO with over 20 years of experience in the marketing industry. She emphasizes the value of collaboration and learning… Read More

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The Power of Business Relationship Alignment : EP55 W/ Wendy Sorquist

Posted on January 15, 2024January 23, 2024 by Augurian

. In episode 55, Josh Becerra interviews Wendy Sorquist, the Director of Marketing over at Blaine Brothers, Inc who shares her wealth of experience and wisdom with us. Wendy’s journey is a testament to the power of strategic thinking, innovation,… Read More

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The Hidden Cost of Not Investing in Expertise

Posted on December 27, 2023 by Derrick Turner

The Hidden Cost of Not Investing in Expertise Drawing inspiration from Charlie Munger’s insightful quote, “If you’re not paying for an agency, you’re already paying for an agency”, this blog underscores the often-overlooked costs businesses incur when they opt not… Read More

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Augurian

What Is Evergreen Content? How Evergreen Marketing Works

SEO KPIs: Prioritize These 6 SEO Metrics That Truly Matter

PPC Metrics: Prioritize These 6 PPC KPIs That Truly Matter

Marketing Director’s Guide to Maximizing Your Google Ads Budget

From eCommerce to B2B: Unpacking Google Ads Pros & Cons by Industry

How to Assess the Performance of Your Marketing Analytics Team (Which You May Not Have)

Marketing Director’s Guide to Doing an SEO Audit

Mastering Marketing: EP58 W/ Terra L. Fletcher

The Era of Disruption: EP57 W/ Debbie Schwake

A Fractional CMO’s Guide to Business Growth: EP56 W/ Barb Bertsch

The Power of Business Relationship Alignment : EP55 W/ Wendy Sorquist

The Hidden Cost of Not Investing in Expertise

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