4 Ways the New Google Analytics 4 Sucks (and 5 Ways It Rules)
If you rely on google analytics, you need to be thinking about Google Analytics 4. The current version of google analytics (universal) recently... Read More
Analytics
Website Analytics
Website analytics measures and makes sense of your data-driven digital marketing performance using robust tools like Google Analytics and Google Tag Manager. Explore this marketing analytics blog to learn about campaign tracking, GA set-up, closed-loop analytics, e-commerce measurement, A/B testing, and custom-reporting for mobile and email. Ready to begin? Start with web analytics basics or browse our latest blogs.
Get Started With Web Analytics
UA vs. GA4: What They Are and Why You Should Care
Understanding your audience is critical for selling and marketing your product or service. Google Analytics 4, or GA4, is the new guy on the block,... Read More
Google Analytics 4 Migration Services
Google Analytics 4 is a new and improved analytics product from Google, which will take over as the latest version of google analytics. June 2023... Read More
Beginner Analytics
Bridging Gaps In Digital Measurement
Top digital marketers pay a lot of attention to the online customer journey – developing specific metrics that help track and measure their... Read More
Align Marketing Analytics and Reports with Your Goals: A Guide for Busy Marketing Directors
You are the backbone of your company’s marketing, running a small,…
How to Assess the Performance of Your Marketing Analytics Team (Which You May Not Have)
You know that marketing analytics is pivotal in driving business…
Google Analytics 4 Migration Services
Google Analytics 4 is a new and improved analytics product from Google,…
Intermediate Analytics
Using Analytics To Find Why Traffic Dropped
Hopefully you’ll never see crazy drops in traffic like the graph above – but if you do, here are some quick tips for using analytics to... Read More
Master the Web Analytics Process: 6 Key Steps to Simplify Your Marketing Strategy and See Real Results
Managing marketing analytics with limited resources can be tough.…
How to Build a Web Analytics Team: Structure and Roles Every Director Should Know
Creating a successful web analytics team means understanding data…
Align Marketing Analytics and Reports with Your Goals: A Guide for Busy Marketing Directors
You are the backbone of your company’s marketing, running a small,…
Advanced Analytics
GTM Event Tag Setup: Better Taxonomy, Better Reporting
Is your Google Analytics event report confusing? Augurian Analytics Manager, Megan Upperman, shows us how to create better Google Tag Manager event... Read More
Common Challenges With Closed Loop Analytics
In this video, Derrick Turner discusses common challenges that can…
What Is Closed Loop Analytics & Why Do I Need It?
From click to sale, closed loop analytics solves a problem digital…
What Digital Marketers Need To Know About CCPA & GDPR Rules
Do you know how if your marketing tech stack is GDPR compliant? Are…
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