Advanced Analytics

In this video, Derrick Turner discusses common challenges that can arise for businesses that have implemented closed-loop analytics. To learn more about what closed loop analytics is, and why you should consider it for your business.   Transcription Josh Becerra:… Read More

From click to sale, closed loop analytics solves a problem digital marketers often face when developing strategies and analyzing results. In this video, Derrick Turner, Director of Services at Augurian, talks through some of the major benefits to using closed… Read More

Do you know how if your marketing tech stack is GDPR compliant? Are you prepared for the new CCPA rules that go into effect on January 1, 2020? The California Consumer Privacy Act (CCPA) could spell trouble for unprepared companies… Read More

Is your Google Analytics event report confusing? Augurian Analytics Manager, Megan Upperman, shows us how to create better Google Tag Manager event tags. This way, Google Analytics goals and reporting dimensions will break down your data in a way that… Read More

Here is an easy not provided Google Analytics solution. Since 2011, Google has encrypted searches as “Not Provided”, however it’s still possible to find the data you need. Learn how Augurian solved the problem with Google Analytics tag manager. In… Read More