Maddy Goeser, Author at Augurian

Marketing Director’s Guide to Maximizing Your Google Ads Budget

Posted on April 10, 2024 by Maddy Goeser

Navigating Google Ads budgets is crucial yet challenging, especially when you’re trying to push your company ahead in a competitive market. You’re probably here because you’re looking for effective strategies to maximize every dollar and drive substantial growth but are… Read More

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From eCommerce to B2B: Unpacking Google Ads Pros & Cons by Industry

Posted on April 1, 2024 by Maddy Goeser

If you’re stepping into marketing within a new industry or adapting to a different business model, you may discover that your go-to paid media tactics aren’t performing as well as you’d hoped. This adjustment can be tough, but rest assured,… Read More

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Cover photo for the blog topic Google Ads Conversion Tracking

A Quick Guide to Google Ads Conversion Tracking

Posted on April 6, 2022 by Maddy Goeser

If you aren’t tracking conversions (important actions on your site) correctly within Google Ads, you are wasting your time and money. This guide teaches how to set up Google Ads conversion goal tracking in a few simple steps. Make sure… Read More

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Complete Guide to SaaS PPC Advertising Tactics

Posted on December 22, 2021April 15, 2022 by Maddy Goeser

All companies face challenges with their PPC advertising campaigns, but SaaS companies face these to the extreme. SaaS PPC is a beast, often facing well-funded competition, high cost, and the pressure of extreme growth. Here is our complete guide to… Read More

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Augur Insights #3: Doubling Conversion Rates With Google Audiences

Posted on August 13, 2019July 8, 2020 by Maddy Goeser

In this edition of Augur Insights, Maddy explains how she’s doubling conversion rates with Google audiences. There are a number of different Google Ads Audience Targeting options that exist today. In Maddy’s example she’s made use of the Detailed… Read More

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5 Tools to Translate Paid Search Ads and Campaigns

Posted on June 24, 2019July 8, 2020 by Maddy Goeser

As a follow up to my recent post, Less Lost in Translation (of Google Ads Campaigns), I put together this short list of 5 of my go-to translation tools for paid search. These tools can be a good place to… Read More

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Less Lost in Translation (of Google Ads Campaigns)

Posted on June 7, 2019July 8, 2020 by Maddy Goeser

Since I was a kid, I’ve been very intrigued by other languages, especially Spanish. As I watched Dora, got signed up for Spanish summer school and began to meet people from different backgrounds, I knew that I wanted to become… Read More

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Blog

Marketing Director’s Guide to Maximizing Your Google Ads Budget

From eCommerce to B2B: Unpacking Google Ads Pros & Cons by Industry

A Quick Guide to Google Ads Conversion Tracking

Complete Guide to SaaS PPC Advertising Tactics

Augur Insights #3: Doubling Conversion Rates With Google Audiences

5 Tools to Translate Paid Search Ads and Campaigns

Less Lost in Translation (of Google Ads Campaigns)

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