Augurian, Author at Augurian

Blockchain Effect on SaaS Companies

Posted on June 14, 2021April 15, 2022 by Augurian

Blockchain is a transformative way to securely store data, and anyone involved in SaaS should know about the blockchain effect on SaaS companies. Blockchain is a relatively new technology, and it’s going to continue to affect the SaaS industry for… Read More

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Augurs on the Town Ep 16 with Patrick Donohue

Posted on June 8, 2021 by Augurian

In this episode of Augurs on the Town, Josh talks with Patrick Donohue, President & CEO of Hill Capital Corporation. If you’re interested in funding the growth of your company or capital formation – this is a must watch interview.… Read More

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Top 5 SaaS Retention Metrics

Posted on June 2, 2021April 15, 2022 by Augurian

SaaS retention metrics can be powerful tools for any software-as-a-service company. However, with numerous metrics to choose from, knowing which ones to use is just as important as choosing data-driven marketing in the first place. SaaS is an extremely fast-growing… Read More

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Two New (Free) Digital Marketing Tools

Posted on May 20, 2021 by Augurian

Our team has been busy living out one of our core values (Build Innovation!) and we’ve got 2 new amazing digital marketing tools to help you perform at your best! Google Search Ad Creation Tool Create, Align, and Publish Search… Read More

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Digital Marketing Due Diligence

Posted on May 20, 2021April 15, 2022 by Augurian

Whether you are acquiring a website, eCommerce business, or SaaS, you will want to do digital marketing due diligence. Doing this research before you purchase will give you a clear picture of what the outcome of acquisition will be and… Read More

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‘How I Work’ Ep 12 with Kara Kanis

Posted on May 19, 2021July 29, 2021 by Augurian

In this episode of ‘How I Work’, Josh talks with Kara Kanis, VP of Growth Officer at GovDocs, Inc. Listen in as Kara provides a ton of thought leadership on how she’s leveraged advisory boards and how they’ve benefited her… Read More

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Marketing Tech Stack Strategy

Posted on May 17, 2021 by Augurian

Marketing Tech Stack Strategy Your marketing tech stack, or MarTech for short, is your virtual toolbox for your digital marketing needs. With over 8,000 MarTech “tools” available, the perfect ones for your marketing needs are out there. You just have… Read More

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SaaS Metrics Guide: 15 KPIs To Track & Measure Growth

Posted on May 14, 2021April 15, 2022 by Augurian

Wondering which SaaS metrics to track to increase profits? Many SaaS companies don’t know which metrics to track, so they take a guess and end up with irrelevant data. We‘ve put together a comprehensive guide to answer all your questions… Read More

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Augurs on the Town Episode 15 with Rob Martin

Augurs on the Town Ep 15 – with Rob Martin

Posted on May 11, 2021 by Augurian

In this edition of Augurs on the Town, Derrick Turner steps in for Josh Becerra to talk Google Analytics, GA4 and the death of the third party cookie with Rob Martin, Founder of Inertia Analytics. Learn what GA4 is, how… Read More

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Vertical SaaS

Posted on May 6, 2021January 28, 2022 by Augurian

Vertical SaaS: Everything You Need to Know Software-as-a-service (SaaS) solutions are a staple in our homes and lives as they include such preeminent companies as Netflix and Uber; however, despite this prevalence few people have heard of vertical SaaS. Even… Read More

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Welcome Chance Carnahan, Senior Analyst – Paid Media

Posted on April 27, 2021 by Augurian

We are excited to welcome Chance Carnahan to Augurian as Senior Analyst – Paid Media! Chance entered the advertising world on the traditional side, trafficking television, radio, and out-of-home placements to various networks, stations, and vendors. He was first exposed… Read More

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What is SaaS?

Posted on April 22, 2021April 15, 2022 by Augurian

What is SaaS? A Complete Guide to Software as a Service Software as a service, also known as SaaS, becomes increasingly popular every day. It is among the fastest-growing modern-day technologies. From massive corporations to small home-based businesses, SaaS is… Read More

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Blog

Blockchain Effect on SaaS Companies

Augurs on the Town Ep 16 with Patrick Donohue

Top 5 SaaS Retention Metrics

Two New (Free) Digital Marketing Tools

Digital Marketing Due Diligence

‘How I Work’ Ep 12 with Kara Kanis

Marketing Tech Stack Strategy

SaaS Metrics Guide: 15 KPIs To Track & Measure Growth

Augurs on the Town Ep 15 – with Rob Martin

Vertical SaaS

Welcome Chance Carnahan, Senior Analyst – Paid Media

What is SaaS?

Our Brand Promise

Industries

Resources