Augurian, Author at Augurian - Page 4 of 21

Are Discounts Dead? ‘How I Work’ EP28 with Andrew Forman (Givz)

Posted on November 21, 2022November 21, 2022 by Augurian

Andrew Forman is the founder and CEO of Givz, an e-commerce marketing platform that provides a platform for brands and merchants to offer a replacement to traditional discounts. He worked in investment banking and was the treasurer of a non-profit… Read More

Brand Fundamentals & Inclusive Responsibilities: ‘How I Work’ EP27 with Kathy Galloway (kgallowayconsulting)

Posted on November 7, 2022November 3, 2022 by Augurian

Kathy Guzmán Galloway is a girl mom, entrepreneur, educator, strategist and 20 year veteran of the CPG marketing world. She is the CEO at kgalloway consulting, where she helps startups to Fortune 500 organizations drive growth with strategy and innovation.… Read More

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Putting People First: ‘How I Work’ EP26 with Ashleigh Wilson (AuditMate)

Posted on October 10, 2022September 26, 2022 by Augurian

Ashleigh Wilson is the founder and CEO of AuditMate, the first-ever elevator auditing system built to empower property managers and owners to get the full value of their elevator maintenance contract. Ashleigh is a self-proclaimed elevator nerd that grew up… Read More

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5 Ways GA4 Will Impact Paid Media

Posted on September 28, 2022September 28, 2022 by Augurian

If you are a digital marketer and haven’t heard about GA4, the deprecation of Universal Analytics, and the impacts that this will have on the digital tech stack of the majority of companies, I am both amazed and concerned for… Read More

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Pricing Doesn’t Just Mean Prices: ‘How I Work’ EP25 with Esra Kucukciftci (Pricing Innovations)

Posted on September 26, 2022September 26, 2022 by Augurian

Esra Kucukciftci is a pricing and monetization strategy consultant that founded Pricing Innovations, a boutique product consultancy. Esra is the creator of Pricing Canvas™, and before founding Pricing Innovations, she worked in technology, e-commerce, and numerous SaaS businesses, How I… Read More

The Benefits of Influencer Marketing: ‘How I Work’ EP24 with Michael Diego (Wise Assistant)

Posted on September 12, 2022September 9, 2022 by Augurian

Michael Diego is the Co-Founder and CEO of Wise Assistant, a word-of-mouth marketing platform that helps aspiring creative solopreneurs start and run their business, grow, and monetize their personal brands. Michael has experience building teams, products, and businesses from the… Read More

The Entrepreneurial Journey: ‘How I Work’ EP23 with Andrew Davies (Paddle)

Posted on August 29, 2022August 29, 2022 by Augurian

Andrew Davies is the CMO of Paddle, a payments infrastructure platform for high-growth SaaS companies serving over 3000 customers. He has more than 20 years of experience in start-ups ranging from leading global demand, advisory and consultancy, and even teaching.… Read More

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Why Keyword Research is Important for SEO & How to Do it Better

Posted on August 19, 2022 by Augurian

Well-done keyword research is what separates have and the have-nots in the digital world. Why is that? Good keyword research reveals what opportunities are available to you and which of those you should pursue. But bad keyword research sends you… Read More

Understanding the Difference Between SEO and SEM

Posted on August 19, 2022August 20, 2022 by Augurian

Effective digital marketing can increase traffic to your website, but it’s important to understand the difference between SEO and SEM. What’s SEO? And what’s SEM? We’ll break down these two terms, so you can create a solid digital marketing strategy… Read More

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B2B SaaS: What it is and Why You Should Care

Posted on August 8, 2022August 8, 2022 by Augurian

What is a B2B SaaS company? What is B2B SaaS marketing, and how does it differ from traditional marketing? How can a company grow within the B2B SaaS industry? We’ll discuss all of that and more in this article. The… Read More

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Welcome Steve Brockhaus, Organic Search Manager

Posted on June 15, 2022 by Augurian

We are excited to welcome Steve Brockhaus to Augurian as Manager – Organic Search! Steve has a background in media production and has spent the past 5 years as a digital media manager for a local television station. In that… Read More

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One-Channel Distribution & Asynchronous Mentors: ‘How I Work’ EP22 with Bryan Clayton (GreenPal)

Posted on May 23, 2022 by Augurian

Bryan Clayton is the CEO and Co-Founder of GreenPal, an online marketplace connecting homeowners with local lawn care professionals. He’s a dedicated entrepreneur who began in the landscaping industry, started a business that was later acquired, and proceeded to excel… Read More