Augurian, Author at Augurian

Top 5 SaaS Marketing Mistakes to Avoid

Posted on July 6, 2020January 28, 2022 by Augurian

Marketing a SaaS offering is unique – so we’ve compiled the top 5 SaaS marketing mistakes to avoid. Most of these mistakes can be avoided by getting stakeholders in the right mindset – approaching marketing much like they do software… Read More

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Tips for Inclusive Language in Advertising

Posted on June 30, 2020 by Augurian

As part of Pride Month 2020, Augurian team members Cassie Burke and Megan Upperman hosted two topics. In the second “Tips for Inclusive Language in Advertising” they cover what inclusive language is, why its important in life and in advertising,… Read More

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How To Hold Space For Someone During A Difficult Time

Posted on June 29, 2020 by Augurian

As part of Pride Month 2020, Augurian team members Cassie Burke and Megan Upperman hosted two discussion topics. In the first “How to Hold Space For Someone During A Difficult Time” they cover two key concepts: 1) Holding Space and… Read More

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15 Essential SEO Content Marketing Tools

Posted on June 26, 2020November 24, 2021 by Augurian

Successful marketing in 2020 involves an orchestra of moving parts. A business needs an excellent content marketing strategy –and an excellent team to implement it. While rolling out a successful strategy is usually easier said than done, the process can… Read More

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9 Fundamentals For SaaS Marketing

Posted on June 18, 2020January 28, 2022 by Augurian

9 Fundamentals For SaaS Marketing Are you launching a new SaaS business? Have you been charged with ramping up awareness, growth or sales for a SaaS business? After years of working with multiple SaaS companies and learning what works and… Read More

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What Is Quality Score? (And How To Improve Yours)

Posted on June 9, 2020June 9, 2020 by Augurian

If you’ve ever placed a paid search ad with Google, chances are you’ve heard of Quality Score. But, do you really know what it is or why it matters? If the answer is no, you’re in the right place. This… Read More

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Mental Health Awareness: Vision Board Design Session

Posted on June 2, 2020June 3, 2020 by Augurian

As part of our Mental Health Awareness Month, we asked our very own Lydia Andresen to guide us through the creation of Vision Boards. Vision boards have become more and more popular as a way to help you get on… Read More

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Honor Teamwork: Augurian Core Values Series

Honor Teamwork | Core Values Series

Posted on May 26, 2020July 8, 2020 by Augurian

At Augurian, our core values are at the center of everything we do as a digital marketing agency. That’s why we’ve created a video series to highlight each of our company’s core values. In this episode, Augurian founders Colin Hirdman… Read More

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Online Marketing in The Age Of COVID-19

Posted on May 19, 2020July 8, 2020 by Augurian

In this 30-minute webinar, paid media experts at Augurian quickly teach you how to approach your new online marketing strategy. Watch to find out where to put your energy to make the biggest impact with the lowest effort and investment.… Read More

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Live Honest | Core Values

Posted on May 18, 2020July 8, 2020 by Augurian

At Augurian, our core values are at the center of everything we do as a digital marketing agency. That’s why we’ve created a video series to highlight each of our company’s core values. In this episode, Augurian founders Colin Hirdman… Read More

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Mental Health Awareness Month – Coping With Social Distancing

Posted on May 13, 2020July 8, 2020 by Augurian

May is Mental Health Awareness Month. In 2020, with the COVID-19 pandemic, social distancing, and quarantining in place, we decided to create a video about how some of our team members are taking care of their mental health.… Read More

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Aligning Your Content With the Customer Journey | Augurian

How To Find Topics For SaaS Content Marketing

Posted on May 12, 2020January 28, 2022 by Augurian

SaaS marketers, how do you decide which content to create next? Josh Becerra is going to provide you with a quick strategy that is proven to boost SaaS content marketing performance. Aligning Your Content With the Customer Journey Explore… Read More

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Blog

Top 5 SaaS Marketing Mistakes to Avoid

Tips for Inclusive Language in Advertising

How To Hold Space For Someone During A Difficult Time

15 Essential SEO Content Marketing Tools

9 Fundamentals For SaaS Marketing

What Is Quality Score? (And How To Improve Yours)

Mental Health Awareness: Vision Board Design Session

Honor Teamwork | Core Values Series

Online Marketing in The Age Of COVID-19

Live Honest | Core Values

Mental Health Awareness Month – Coping With Social Distancing

How To Find Topics For SaaS Content Marketing

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